The 2012 Subaru Impreza: Sensible Shoes Never Looked So Good
by Todd Todd Bianco ACarIsNotARefrigerator.com
In any constellation, some stars appear brighter than others. In the constellation of Fuji Heavy Industries, Ltd. – one of Japan’s largest industrial companies – its subsidiary, Subaru, is that shining star.
Literally and figuratively, Subaru, which is the Japanese word for the Pleaides – has been a rock star in the depressed auto sales environment spawned by the collapse of the economy in 2008. Over the past few years, Subaru has seen double-digit sales increases and 2011 was its best year ever.
Perhaps it’s Subaru’s legendary reliability or perhaps its just that the company stayed laser-focused on its core “outdoor lifestyle vehicles” for its rabidly-loyal customers. Whatever the reason, there is no argument that Subaru has hit a successful formula that continues to resonate with hard-core enthusiasts as well as more recent members of the Subaru family.
If you know nothing about Subaru, you should know that it has two defining traits. First, it’s the only mass-market auto manufacturer that uses flat boxer engines in all its vehicles. (Porsche uses boxer engines in its sports cars, but not its other products.) And that boxer engine always drives all four wheels to form what Subaru calls symmetrical all-wheel drive.
Here’s an animation of how the Subaru boxer engine and symmetrical all-wheel drive work:
While Subaru is a popular niche brand in the Southland, you really need to drive up to Big Bear, Mammoth or anywhere in the Pacific Northwest to appreciate how many people choose a Subaru over other AWD cars. The first time I went to Jackson Hole, I was amazed by the number of people (full-time residents) who had a big 4-wheel drive pickup or SUV and a Subaru wagon in their driveways.
The Impreza has been Subaru’s humble entry-level car for many years. For 2012, while Honda and Toyota played it safe with subtle evolutions of their core products, Subaru took a quantum leap with the Impreza. The body, while remaining almost identical in size to the outgoing model, received new creased and crisp sheet metal and the interior lost much of the cheap-looking plastics in favor of more tailored, textured and soft-touch materials.
Beneath the handsome new metal (with nicely detailed wheel wells) is Subaru’s new 2.0L boxer engine making a relatively modest 148 hp 145 lb-ft of torque. The new engine sheds half a liter and 22 horsepower, but you’d never know it because its power and torque is managed much more efficiently by the new Lineartronic CVT (continuously variable transmission) that replaces the old-school four-speed automatic. Both a 5-speed manual and the CVT are available, but the CVT is the only transmission offered on the top-line Limited model.
Subaru claims a zero to 60 mpg time of 9.8 seconds, 0.3 seconds faster than the last Impreza that had a more powerful engine. While it’s not glacial, it’s 1/10th of a second slower than a standard Prius. It did seem quick off the line, but it takes a bit more time and effort for the engine to achieve highway speed.
The big news, however, is that fuel economy jumped from a decidedly uncompetitive 20 mpg city, 26 mpg highway to 27 mpg city, 36 mpg highway. That stunning 30% increase instantly makes Subaru competitive with other subcompact cars, even while sporting the heavier AWD hardware not available on any competitor like the Honda Civic or Ford Focus.
The new Impreza has a smaller gas tank (14.5 gallons), but with the boosted fuel economy, it still has a potential cruising range of more than 500 miles.
The base 2012 Impreza 2.0i sedan is $17,495. Additional trim levels are Premium and Limited. Add $500 for the 5-door version and $1,000 for the 5-door Sport. I wanted to test the much more rakish and desirable 5-door Sport Limited model; but those are so popular, dealers can’t keep them in stock.
My gracious host at Subaru Pacific had a loaded Limited sedan (MSRP $24,895) ready for me to test. The standard Lineartronic CVT produces the best fuel economy. The sedan is identical to the 5-door/Sport model from the B-pillar forward, so both should have the same driving characteristics.
First, I’d like to state for the record that I’m not a big fan of CVTs. CVTs are a bit buzzy and the mechanical shifts I like to feel when driving are missing. That said, Subaru’s CVT is pretty advanced and civilized. Humming and complaining was reserved for heavy acceleration. However, in normal stop-and-go city traffic and highway speed cruising, the transmission works well and is unobtrusive.
The Lineartronic’s “M” mode gives the driver the feel and control of a 6-speed automatic. Handsome silver paddle shifters behind the steering wheel engage the fun. The LCD information screen between the analog gauges displays the number corresponding to the “gear” you feel you’re in. Slick stuff, but it’s more of a gimmick than useful. You’ll find yourself just leaving it in Drive and saving the manual mode for a steep decline.
2012 Impreza steering wheel with paddle shifters and audio/telephone and cruise controls. You can see the top edge on the paddle shifter barely visible above the right spoke.
The four-wheel independent suspension with double wishbones in the rear and MacPherson struts up front absorb rough surfaces better than in the past and the overall architecture is 110 pounds lighter (mostly from engine weight) and more rigid. Subaru added some sound-deadening materials that makes the cabin a place where you can hold a normal conversation at highway speeds, even if there is some road noise.
2012 Subaru Impreza Sport. It's almost a wagon, and I know people are calling it a wagon. Subaru calls it a 5-Door.
Standard 4-wheel antilock disc brakes (ABS) with Electronic Brake-force Distribution (EBD) grab the wheels with assurance. Some cars in this class are still cutting costs with rear drum brakes. Of course, there are loads of airbags and the standard electronic nannies of traction control (TCS) and vehicle dynamics control (VDC) and the IIHS awarded the 2012 Impreza its Top Safety Pick rating.
Driving the new Impreza is an uncomplicated experience. As I discussed above, it’s not fast, but it is quick off the line which is good for city driving. There is no torque steer, thanks to the AWD and the 50/50 split torque management system. The electric power steering is light and easy, if a bit vague. It tracked dead straight with my hands off the wheel. It also had a great turning radius (34.8 feet) that allowed me to do doughnuts in the Porsche Pacific parking lot.
The little Subie’s low CG and stiffer structure help keep it flat and controlled in corners — this is no Costa Concordia. Visibility was excellent due to a low belt-line and the new higher seating position.
Creature features are present too. There is the usual power windows, mirrors and remote locking. Leather trimmed seats are standard on the Limited model, as is the effective single-zone automatic climate control, automatic headlights and two-level heated front seats for those chilly mornings.
The interior of the 2012 Subaru Impreza Limited is much improved.
The back-lit analog instruments are easy to read and a vertical LCD screen between the two gauge displays the gear and fuel level was well as information from the multi-function trip computer including ambient temperature, average fuel economy and time. A 4.3″ horizontal LCD screen centered on top of the dash also displays information from the mufti-function trip computer.
The simple analog gauges are easy to read as in the center car information screen.
The Limited trim level includes a 6-speaker single-CD audio system with USB/iPod/AUX and power port (under the armrest) and Bluetooth hands-free connectivity.
The $2,000 Moonroof + Navigation Package on my tester added a power moonroof, GPS touch-screen navigation, an upgraded audio system with HD radio, iTunes tagging, XM Satellite Radio, XM Real-Time Traffic, Bluetooth 2.0 audio streaming, an SD card reader (music only) and SMS text messaging capabilities.
The center dash console is decidedly uncluttered and mercifully free of fake plastic wood. I liked the dark graphite plastic surround and the aluminum-look horizontal blades on either side.
The rotary automatic climate control knobs are easy to use and have a quality feel with notches. There is no digital readout for the climate setting. The optional GPS navigation system is uncluttered with only three buttons and one volume knob.
Only three buttons adorn the left side of the navigation screen Audio, Voice Control and Map. Simple, yes, but I was looking for a dedicated telephone button. All radio functions are performed through the touch-screen, but I think physical shortcut buttons for AM/FM/Sat/Aux would be helpful. Redundant audio and telephone controls are on the steering.
My car was equipped with the optional $250 auto-dimming rearview mirror with digital compass and HomeLink garage opener. I love the compass and ditching the garage door opener clipped to the visor tidies things up. It can be factory-ordered or dealer-installed.
Of course, I have a few gripes. I would have liked more legroom and additional driver’s seat adjustments. The good news is that I was able to sit behind myself, and I had the front seat as far back as could go for my 6 foot 1 inch frame. In fact, the 2012 Impreza added one inch to the wheelbase which helped engineers add two inches of rear leg room. This is much appreciated space in a small car.
There is a much welcome increase in rear seat legroom.
The door plastics were still hard, although textured. The dash cowl was covered with softer plastic, more in line with the competition. I give Subaru props for the effort, but compared to the competition, there is room for improvement.
The 6.1 inch navigation screen looks small compared to the 7 inch screen in the Hyundai Elantra and the 8 inch one in the Focus. However, the full color graphics were sharp and the touch screen was responsive. I’d also like a backup camera.
So here’s the deal: A fully-loaded Impreza is just slightly more than a similar Civic or Elantra. But only Subaru delivers as standard equipment, its reliable, proven symmetrical all-wheel drive with a new, efficient boxer engine and a CVT.
The Verdict: The 2012 Impreza is a fun, economical and versatile little car that can take you places no other subcompact dare go. And based on 2012 Impreza sales – a 58% increase in December 2011 alone – I’d say the secret is out.
Note: If you want something with more ground clearance, something in the crossover category, the 2013 Subaru XV Crosstrek, based on the 2012 Impreza platform and drivetrain, is coming in a few months.
Meet Subaru Pacific General Manager James Hartzberg
- Give us a little background on you, your history, and what you’ve been doing with the LA Car Guy stores :
“I’ve been with Sullivan Automotive Group or LAcarGUY group of dealers since 1997. I graduated from high school and worked my way though University of Southern California with cars. I had the opportunity to work at different capacities at most of our dealers that we have in our group. I was asked a few years ago to attend the National Automobile Dealers Association, essentially a college for car dealers, in order to better my career and promote my career.”
More recently had the opportunity to be invited to be the General Manager for the Subaru Pacific store. It’s something I’m really excited about because the Subaru brand is kind of an extension of who I am; they’re a very active brand with their cyclists, with their outdoorsy, spirited and environmentally friendly people. I’ve participated in numerous triathlons and I’ve been doing them for the past six or seven years, anywhere from sprint distances to the coveted Iron Man races that so many people talk about.
Subaru’s a brand that’s also philanthropic, and very socially responsible. They do an extreme amount of dog rescues. One of their favorite charities during their “Share the Love” event, where every time a customer purchases a vehicle they have the opportunity to donate to five different charities, Special Olympics, Meals on Wheels, Make a Wish Foundation, the American Society for the Prevention of Cruelty to Animals (ASPCA), and American Forests. The ASPCA is very close to me and my wife, we do a lot of dog rescues and have a few dogs of our own so that’s something that’s very special to us.
As I mentioned before the Subaru brand is a very spirited, outdoorsy, adventurous brand… I consider that to be in my genre, too. I enjoy hiking and backpacking, and community involvement. I’m looking forward to growing the Subaru brand, not just in sales, but in the community. They’re heavily involved with Heal the Bay with the Sullivan Automotive Group. Our president, Mike Sullivan, is actually on the board for Heal the Bay, and being so close to the beach I think that’s something all of us in the South Bay know as a very important part of our lives. So I’m doing what I can to help bring the Subaru brand into Hermosa Beach and the South Bay.
As I mentioned. Subaru’s a very environmentally friendly company; their factory in Indiana is actually around an 850-acre wildlife preserve. It’s a zero-landfill factory, meaning all of the waste that comes out of the facility can be recycled. I’ve taken notice to that, and everything that we use to clean the cars (such as detailing products) and other chemicals, we do our best to make sure they don’t go back into the environment and become a hazard. I’ve gone through all the dealers and made sure they’re were signs next to the drains. Being so close to the ocean, everything we drain goes right back into the ocean.
All of our products are environmentally friendly and biodegradable. everything from the hand soaps, to the car-wash, to the stuff we use to clean the cars and so forth. We provide a warm atmosphere for pets, we have dog treats and water bowls, and we plan on hosting pet adoption events in the future and we plan on participating in the community with things such as surfing and triathlon events.”
- It sounds like a store that fits right in with LAcarGUY values. But is Hermosa Beach going to be the permanent location?
“This is actually our temporary location as we introduce ourselves to the South Bay, but we’ve already set our sights bigger and we’ll go from a two car showroom and a four-car service bay to a seven car showroom and a fourteen-car service bay in Torrence in approximately one year. We believe that will better accommodate our guests that are looking for sales and service in the Subaru world.
A great number of guests are already so grateful that we’re here, because there was a void in the past 15 years with regards to people being able to service and/or purchase a Subaru here in the South Bay. In the past they would have to travel south quite a ways or all the way north. We’ve had several people saying what a convenience it is for us to introduce this franchise into the South Bay. Definitely know that we’re going to continue to grow, and leverage the double-digit growth that Subaru’s had over the past 4 years.”
-What are the store hours going to be?
“Our service department will be open from 7:30 a.m. to 6:00 p.m. Monday through Friday, with the intention of opening on Saturday depending on demand. Our sales department will be open from 9:00 a.m. to 8:00 p.m. Monday through Friday, 9:00 a.m. to 7 p.m. on Saturday, and 10:00 a.m. to 6:00 p.m. on Sunday.”
And for a little more with James:
Pacific Porsche’s Carl Tofflemire Chosen As Porsche Owners Club Marketing Director
The first PDS Event of the 2012 Season at Streets of Willow is just a few short days away! This is a New Member Promotion Event with Recession Buster pricing! If you bring a New Member to the track that drives the event you get $50 POC Bucks. The New Member will get a $95 Certificate to use at his second event.
Lunch will be sponsored both days by Pacific Porsche with “give-a-ways”.
The weather is expected to be tailor made with track records to fall! No rain in the forecast! Please register ASAP so we can plan for the event. Call today for hotel reservations – space is limited due to soccer tournaments in town so rooms are at a premium. There are only a few rooms left at the Marriott Springhill Suites at the POC Rate. Instructors we need your help – contact Dave Gardner asap. Contact Laurie Taylor with your questions and don’t miss this opportunity to shake off the rust and get your Driving Season started!
The “Early Bird” Membership renewal rate of $75 is only good thru 1/31/12. Payment must be received by this date.
Toyota Confirms Limited Production Of Electric RAV4 And Scion iQ In 2012
by: Zach McDonald Hybridcars.com
Toyota’s chief executive in the United States confirmed last week that electric versions of the Scion iQ and the Toyota RAV4 will enter the production cycle in 2012. The two electric vehicles have been promised for a couple of years, so hitting the delivery dates on time is good news. The bad news is how tentative the production numbers will be.
Toyota Motor Sales president and chief operating officer, Jim Lentz, told reporters at the 2012 Detroit Auto Show that both the electric iQ minicar and the battery-powered RAV4 SUV will be small-scale production vehicles and used to “gauge consumer preferences, usage patterns and daily requirements.” In other words, Toyota will continue to sit on the sidelines and study EVs, while Nissan (and others) aim for the biggest possible volume for its electric vehicles.
Lentz also confirmed that the Toyota RAV4 EV will have a range that exceeds 100 miles. It will become the only all-electric SUV available in the US when it hits dealerships-mainly in California-later this year. The second-generation RAV4 EV is also Toyota’s first fully-electric vehicle sold in the United States since it halted sales of the legendary old-school RAV4 EV in 2003. This time around, Toyota will team up with the startup EV-maker Tesla for design and production of RAV4′s drivetrain. Tesla’s Roadster and forthcoming Model S are both capable of ranges well in excess of the 100-mile barrier other fully-electric consumer vehicles have failed to break.
Lentz said the electrified Scion iQ will have a range of 50 miles or less, and that the minicar will be a fleet-only vehicle. It’s expected that most of the 100 or so Scion iQ EVs will be sold to car-sharing programs in urban areas in the US. According to Lentz, gauging consumer preferences means that Toyota will “test” both electrified vehicles for three years, at which point the automaker will determine whether or not the technology is ready for mass production.
Pricing information for both vehicles is still unknown.
The All-New 2012 Subaru Impreza
Borrowing styling cues from the larger Legacy, the all-new 2012 Subaru Impreza has crisp character lines and pronounced wheel arches that give it a more beefy stance. Compared to previous generations, the car has shed its cute quirkiness in favor of a more conventional three-box sedan and 5-door hatch silhouette.
Right off the bat, you might notice another interesting detail as the outside rearview mirrors have been moved off the door glass to the door itself. As a result, forward visibility is greatly enhanced due to the large fixed quarter windows, low beltline and A-pillars made thinner through the use of high-strength steel. Inside, the passenger space is larger than before, thanks in part to a slightly longer 104.1-inch wheelbase. An all-new dashboard features more upscale materials and design than previously, including a new navigation system display.
Under the hood, an all-new 2.0-liter BOXER four that not only feels more responsive than the 2.5-liter unit it replaces, but also delivers superior fuel economy. In fact, Subaru boasts 27 mpg city/36 mpg highway ratings that are the highest for a vehicle equipped with all-wheel-drive, which is standard across the line. The engine is rated at 148 horsepower at 6,200 rpm and 145 lb-ft of torque at 4,200 rpm. Transmission options include either a CVT or a 5-speed manual gearbox. The CVT used in the Impreza is not the same as the one found in the Legacy or Outback. It is one that has been tuned for specific integration with the new 2.0-liter engine in order to deliver a more linear feel to the acceleration and minimize the elasticity to the drivetrain. Best of all is the ability to use paddle shifters in a manual mode to operate the CVT through six distinct gear ranges.
Subaru will offer the 2012 Impreza in five trim configurations: base, Premium, Sports Premium, Limited and Sports Limited. Base models feature power windows and locks, an outside temperature gauge and a trip computer, while Premium trim adds 16-inch alloy wheels, steering wheel audio and Bluetooth controls, a rear stabilizer bar and a handful of other upgrades. Heated seats and a moonroof are optional for Premium models. Sports trim adds 17-inch alloy wheels, heated seats, fog lamps, roof rails and revised seat trim. Options for Limited include leather seats.
Pricing begins at $17,495 for the base. The base 5-door can be had for $17,995, while the most expensive model, a Sports Limited model, tops out at just over $24,000 with all the options. The 2012 Subaru Impreza is scheduled to arrive in showrooms this month. Continue to follow us on Twitter or check in on our Facebook page to find out as soon as the first one arrives. Or contact us to have one of our sales consultants contact you personally.
Volkswagen Introduces “Golf R Drivers Forever” iPad App
With the arrival of its performance icon to LAcarGUY dealerships this month, Volkswagen announced today that it is bringing the all-new 2012 Golf R to a mass audience via an iPad® app. Created with the enthusiast community in mind, the “Golf R Drivers Forever” app provides access to everything one needs to know about the Golf R. From the history of the popular Golf model and the community that rallies around it, to the focused engineers of Volkswagen, this app covers it all.
Told through the perspective of Volkswagen enthusiasts and drivers who helped bring this car to the United States, the app provides an interactive narrative on the evolution of the Golf from its days as the Rabbit in the 1970’s all the way to the present 2012 Golf R model. Filled with exclusive interviews, articles and footage, this is one app all Volkswagen fans will want to interact with.
“The Golf R app was created to celebrate and thank the Volkswagen brand’s community of enthusiasts because they represent what makes the Golf R special,” said Jon Browning, President and CEO, Volkswagen Group of America. “The app will help build awareness around the Volkswagen brand heritage and we are excited to offer this innovative approach that illustrates the performance of the Golf R.”
The editorial-driven iPad app features:
*Exclusive videos, photos, interviews and Golf footage. Highlights include:
*A mini-documentary about the world of Volkswagen including footage of the world-famous Autostadt, created by AWOL Films
*An exclusive interview with designer Chip Foose discussing his passion for the VW brand and love for the Golf
*Accounts from key members of the Volkswagen of America Product Marketing team and Volkswagen R GmbH team
*Fan testimonials and enthusiast stories
*Interactive timeline spanning the history of the Golf
*Golf R brochure with tech specs, photo gallery and 360° view of the car
The “Golf R Drivers Forever” iPad app launches in the iTunes App Store on January 17, 2012 and is free to download. You may download the here: Golf R iPad app
The 2012 Golf R is the most powerful Volkswagen sports performance vehicle ever sold in the U.S. With 256 horsepower and 243 pound-feet of torque, the 2.0-liter TSI® engine offers performance and fuel efficiency, thanks to intelligent downsizing. Like the previous R32 models, the Golf R is equipped with Volkswagen’s 4Motion® all-wheel drive system: the latest generation of this system can divert up to 100 percent of the torque to the rear wheels, if needed. All Golf R models sold in the U.S. will be equipped with a close-ratio six-speed manual transmission and come standard with top of the line features including dual-zone automatic climate control, Bi-Xenon headlamps and LED daytime running lights, and unique 18” alloy wheels. For the first time, the Golf R will be available in two-and four-door models.
Stay in touch with us on our Facebook, Twitter and G+ pages to see when the Golf R arrives!
Toyota Hollywood School Gardens Project Begins Plantings
Pacific Audi Is Getting A New Home!
Before stepping into a new car, you need to step into a dealership – an experience which has long been characterized as hectic, overwhelming, and disjointed. But what if a dealership was designed like a luxury vehicle itself, where every detail was taken into account even down to the flowers and coffee cups!
The Audi commitment to progress goes beyond vehicles to redefining dealerships themselves. But not simply a facelift or surface upgrade. At Audi, progress is redesigning dealerships to encompass the entire Audi exclusive customer experience.
Designed by the renowned architecture firm of Allmann Sattler Wappner of Munich, Audi’s new “Terminal” dealerships combine the efficiency, performance, luxury, and environmental themes that the brand has become known for in its vehicles.
The Audi Brand architecture has evolved into the twenty first century from the original Corporate Identity known as the “Audi hanger” into the “Audi terminal” concept. The curve, already the characteristic element in the Audi hanger with its unmistakable curved roof has been reinterpreted as a symbol for dynamism within the new Audi terminal architecture.
Dynamism, asymmetry and transparency remain central to the design of the Audi architecture. The main features of the Audi hanger have been abstracted and reintroduced in a spatially more consistent form. Thus the dynamism of asymmetric curves forming three-dimensional environment becomes a defining factor of the Audi terminal.
All vehicles are positioned on the dynamically styled curve segments. All other operations related to vehicle presentation and to the workshop are orthogonally organized. The asymmetrical look is clearly brought out by the juxtaposition of the two structural systems.
By reducing down to the simple but unmistakable basic principle of overlaying a static and a spatially dynamic system, any level of scaling and modularization can be undertaken.
The Audi Terminal dealership does not stop with the architecture. The custom-made furniture and accessories are all designed to fit into the Audi vision and enhance customers’ car-buying experience.
The Pacific Audi Terminal will be here in the winter of 2012. With over 40,000 square feet available to view and service your next Audi, the Pacific Audi Terminal can display 17 cars on the showroom floor and service up to 22 vehicles at one time!
We will be posting updates of our construction progress on our Facebook, Twitter and G+ pages, so make sure you are following us there, to stay on top of everything!
Lexus’ Stunning LF-LC Wins Prestigious EyesOn Design Award
Lexus showed us a glimpse of the future at the 2012 North American International Auto Show in Detroit, Michigan with the unveiling of the LF-LC concept. The team behind the futuristic looks of the vehicle is none other than Lexus’ Calty design studio in Newport Beach, California. As a formula, the LF-LC Concept is a hybrid 2+2 coupe that aims to provide driving dynamics as cutting-edge and sharp as its headlights — if it were to be built.
More importantly, however, is the design of the vehicle, as it points toward what we can expect from Lexus in the coming years. The bold LF-LC shows off the brand’s new spindle grill look, while the lights the front headlamps are in shapes so original they cannot be mistaken for anything else.
What we do similarities with, however, is the beloved LF-A supercar in the LF-LC’s overall profile. If Lexus were to make an LF-A that seats four, chances are it will be pretty close to looking like this. The interior is very well appointed with rich leather and suede, futuristic seating, intricate stitching, and about half a tree’s worth of wood, with a massive center stack bringing the entire cabin together. It’s so big in fact, that Lexus’ designers were able to fit a touch-sensitive 12.3-inch LCD screen that handles all infotainment, climate control, and navigation responsibilities.
Hopefully this rakish coupe will find a way to showrooms in the not-too-distant future. If it does, Lexus claims that the LF-LC will ”remain within reach for premium buyers.” If the LF-LC were to enter production tomorrow, chances are it would match up somewhere with the BMW 6 Series, or perhaps even the Maserati GranTurismo.
Volkswagen E-Bugster Plug-in Brings Impressive Charging and Battery Advancements
By Laurent J. Masson
PluginCars.com
To some onlookers, the Volkswagen E-Bugster concept unveiled at the North American International Auto Show was a disappointment. As we say in French, this E-Bugster is déjà vu. We’ve seen it before. Really. Seven years ago, exactly at the same place, Volkswagen unveiled the Ragster concept, which looked pretty much the same. After so much time, you might assume this E-Bugster is a production model, but it isn’t. It’s another concept.
So how is the E-Bugster any different from the dozens of other never-to-be-made concepts you see at motor shows? First of all, it is a functioning automobile. In addition, it has something you don’t find in one-off prototypes—use of a standardized drivetrain, which actually pretty big deal.
Sharing Is Caring
The Volkswagen group sold a record 8.16 million vehicles to its customers in 2011. Record profits are on the way, thanks in no small part to the use of shared platforms and engines. It’s less common in America, but in Europe, the Skoda and Seat brands sell cars with a Czech or a Spanish flavor (respectively), that are 100 percent Volkswagen cars underneath.
How does this relate to EVs? Barely two months ago, at the Los Angeles Auto Show, Audi unveiled an electric A3 e-tron concept. It had the same motor found in this E-Bugster—which is also the one we saw the year before, when Volkswagen introduced an electric Golf called Blue-e-Motion. Eighty of them are currently undergoing a test in Berlin, and preliminary results have reportedly been very positive.
Without much fanfare, Volkswagen has been hard at work on electric mobility, making it better in every aspect, and they’re already getting results. Power from the motor is 85 kW (115 hp), the same as it was the Golf Blue-e-Motion, but the motor has been made lighter. Its weight is down to 80 kg (176 lbs).
The battery pack has more capacity. It was 26.5 kWh in the Golf, and now that’s up to 28.3 kWh. Volkswagen says that it enables a range of at least 110 miles. It’s unknown what cells Volkswagen is using—it tested cells from numerous manufacturers—but it’s unlikely that they will be small cells like Tesla uses.
Charging Ahead
The E-Bugster also shows a huge improvement on the charging side. Thanks to a new Combined Charging Systems (CCS), which was developed in cooperation with all the other German carmakers, as well as Ford and GM, the car can be charged via a unique interface, with different currents.
The E-Bugster uses the same plug connector to charge from a standard American 110-Volt wall outlet, and up to an ultra-fast 50 kW DC current at electric charge stations. That’s way beyond the simple standardization of the plug connector. Volkswagen’s plan is to outdo the other car manufacturers that have designed their cars with several charging systems. The idea here is to have one smart charge controller, and a versatile unique electrical architecture to make the most of the current available, wherever the driver plugs in.
At best, the 28.3 kWh battery in this E-Bugster can be charged in 35 minutes. Volkswagen will invest what it takes to make this impressive feat a reality in all of its electric vehicles. Electric cars using the Blue-e-Motion electric powertrain will go into production in cars like the Golf as soon as next year, with others likely to follow.
