Heal the Bay with Ecover and Lexus Santa Monica

September 23, 2008...6:03 pm

Heal the Bay with Ecover and Lexus Santa Monica

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Cruise on over to Lexus Santa Monica and enjoy an afternoon of live music, good food, and giveaways, in celebration of the arrival of new Ecover Car Wash & Wax and Ecover Car Glass & Interior Cleaner October 4, 2008. Help Us Heal The Bay!

In partnership with the LAcarGUY family of dealerships, Ecover will be giving an ecological car wash and wax demonstration to celebrate the launch of new Ecover Car Wash & Wax and Car Glass & Interior Cleaner with a special keynote address by non-profit partners Heal the Bay. This is a free community event sponsored by Ecover and the LAcarGUY family of dealerships promoting ecological awareness for our precious waterways and oceans.

“While certain to be a fun-filled event, more importantly it is an opportunity to bring together government representatives, business and environmental leaders, non-profit organizations and the residents of Santa Monica to help us strengthen our commitment to the environment,” said Alisha Wagner, Environmental Manager for LAcarGUY.

Ecover Car Wash & Wax and Car Glass & Interior Cleaner clean, degrease, and shine using plant-based ingredients that quickly and completely biodegrade for a minimum impact on aquatic life. Ecover bottles and labels are made of polyethylene, cap of polypropylene, both of which are 100% recyclable and can be recycled together using a low energy process.

“With Ecover’s new car washing products, users can demonstrate pride of ownership not just for their vehicle, but for their environment as well,” said Kipling Rutherford, Assistant Marketing Manager for Ecover.

The first 250 attendees will receive ecoswag bags filled with special natural products and a gift certificate for new Ecover Car Wash & Wax or Car Interior Cleaner (redeemable at Whole Foods Market of Santa Monica). Guests will also enjoy refreshments courtesy of Whole Foods Market of Santa Monica and the musical stylings of the Dave Yaden band.

Purchase Ecover Car Wash products at any of the six LAcarGUY Toyota, Lexus or Volkswagen dealerships, and LAcarGUY will donate 25% of the sale to Heal the Bay supporting local education programs and the cleanup of our beaches, rivers, streams and storm drains.

"Heal the Bay salutes companies that are doing the right thing and introducing more environmentally-friendly products into the marketplace,” said John Seiber, director of development for Santa Monica-based Heal the Bay. “Next-generation car washing products can help reduce harmful pollutants from reaching our oceans and watersheds.”

WHAT: Help Us Heal The Bay: Ecover LAcarGUYcar Wash & Wax Launch Event at Lexus Santa Monica

WHEN: Saturday, October 4th, 2008

TIME: 11 AM – 2 PM

WHERE: Lexus Santa Monica -1501 Santa Monica Blvd. Santa Monica, CA 90404 (310) 453-1890

COST: FREE

MEDIA IS INVITED TO ATTEND. RSVP FOR VALET PARKING AND RESERVED SEATING

BY CALLING (323) 255-9178 x 13

Please consider the environment and carpool (in a hybrid), bike, walk, or take the Big Blue Bus of Santa Monica to this event. Complimentary valet parking provided to drivers of Lexus hybrids, Toyota Hybrids and Volkswagen Biodiesel vehicles.

ABOUT ECOVER

For over 25 years, Ecover has been producing products that adhere strictly to the World Health Organization’s definition of heath, which incorporates the well-being of the whole person – both mental and physical – and the environment in which they live. Ecover is constantly innovating and pushing boundaries to create new and more effective products that have minimum negative impact on the environment, and consistently achieves extraordinary ethical standards with its products, management and production methods. For more information, visit www.ecover.com.

ABOUT HEAL THE BAY

Heal the Bay is a non-profit environmental group dedicated to making California coastal water,including the Santa Monica Bay, safe and healthy for people and marine life. For more information, visit www.healthebay.org.