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As fuel efficiency and environmental friendliness have become more important to car buyers over the past few years, so has the annual Green Car of the Year award become more important to auto makers. December 3rd, at the L.A. Auto Show, before a packed room of automotive journalists, analysts, executives, and television cameras, Ron Cogan, editor and publisher of Green Car Journal, announced the winner of the 2010 Green Car of the Year award – the Audi A3 TDI. Click here for a photo. There were five finalist contenders for the prestigious Green COTY Award: the Audi A3 TDI, Toyota Prius, VW Golf TDI, Mercury Milan Hybrid, and Honda Insight. After teasing the audience with a description of the 2010 Green Car of The Year Award, Cogan named the Audi A3 TDI as the winner. Accepting the award was Johan de Nysschen, president of Audi of America. “Now I know how actors feel when they win an Academy Award,” de Nysschen told the crowd, adding, “We consider the Green Car of the Year title one of the most important industry accolades.” Jurors for this year’s event included Dr. Alan Lloyd, president of the International Council of Clean Transportation; Carl Pope, executive director of the Sierra Club; Jean-Michel Cousteau, president of Ocean Futures Society; Matt Petersen, president Global Green USA; Jay Leno, automotive expert and TV host; and auto icon Carrol Shelby.
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