There may be a few of you who aren’t familiar with Chris Harris, he is a British Automotive Journalist, who is, in many peoples opinions, the best best, most respected person in the enthusiast community. Why he has done work for a number of publications over the last decade, he really became most well known when he started working for the British magazine EVO.
Chris went to European launch for the FR-S, known as the Toyota FT-86 there, that the Jarama racetrack in Spain. He only had 20-30 minutes to drive the car, so he wanted to make sure he maximised his time. What follows is the video review of that drive, and just so you can have a little context about how much he likes the car, his personal car is a 2011 Porsche 911 GT3 RS 4.0!
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Utilizing nearly 30 percent more space than last year’s show, Scion is using its additional real estate to erect an expansive product and media theater, dubbed “Thunderdome.” Gone is the Matchbox-style vehicle showcase, which was a mainstay on the major auto show circuit for nearly five years.
Featuring a 15-foot-tall, overhead LED surround structure, the new exhibit encloses its vehicles and guests in a brand-dominated environment. At the center of the exhibit will be the 2013 Scion FR-S compact rear-wheel drive sports car, making its North American auto show debut in Detroit. The FR-S goes on sale this spring and will be the focus of a press conference at NAIAS on Jan. 9.
In all, there will be nine Scion products on display, among them the Scion iQ micro sub-compact, which went on sale in the fourth quarter of 2011. Each product has a zone and a video wall. Every zone is equipped with a digital product information and comparison tool, plus the Scion sX – an award-winning, immersive guest experience that features branded content, user participation, and information sharing.
“Philosophically, we needed a modular canvass to showcase the breadth of our growing product line,” said Steve Hatanaka, Auto Shows and Special Events Manager at Scion. “Scion is true to its roots of authenticity, personalization and youth. We believe this new exhibit is a reflection of those principles and we’re confident that the media and show goers in Detroit will enjoy visiting our display and seeing our cars.”