Toyota achieved a milestone today with the opening of the first hydrogen fueling station in the U.S. fed directly from an active industrial hydrogen pipeline. The station is the result of lengthy collaboration between Toyota, Air Products, Shell, South Coast Air Quality Management District (SCAQMD) and the Department of Energy (DOE).
The station is located next to TMS sales and marketing headquarters and as landowners, Toyota leases the land to Shell for a nominal fee. As station owner/provider, Shell works directly with Air Products who provides onsite equipment and station management. The pipeline gas also is provided by Air Products from its plants in Wilmington and Carson, Calif. SCAQMD and DOE provided project funding assistance.
“This is the first time Shell has worked closely with a vehicle manufacturer to develop a demonstration station,” said Julian Evison, general manager of operations for Shell alternative energies. “The industry has made good technical progress, but cooperation is a necessity for hydrogen to achieve its commercial potential as a road transport fuel.”
The facility will provide hydrogen for the Toyota fuel cell hybrid demonstration program vehicles as well as other manufacturers’ fuel cell vehicle fleets in the Los Angeles area. “Building an extensive hydrogen re-fueling infrastructure is a critical step in the successful market launch of fuel cell vehicles,” said Chris Hostetter, group vice president, product and strategic planning, TMS. “We plan to bring a fuel cell vehicle to market in 2015, or sooner, and the infrastructure must be in place to support our customers’ needs.”
Air Products also worked in collaboration with Toyota and other fuel cell vehicle manufacturers to develop the Hydrogen Vehicle Authorization System (HVAS), which is another industry first and unique to the Torrance station. The HVAS wireless vehicle recognition system allows station-to-vehicle recognition to facilitate quick and convenient fueling for customers.
Toyota’s fuel cell hybrid vehicle fleet has logged several million miles since hitting the road in 2002. The first generation fuel cell hybrid vehicles (FCHV) estimated range was 130 miles. In 2009, the latest generation vehicle, Fuel Cell Hybrid Vehicle – Advanced (FSHV-adv), achieved an estimated range of 431 miles on a single fill of hydrogen. In addition to fuel cell stack efficiency and range improvements, durability and cold temperature performance have greatly improved along with significant reductions in manufacturing and materials costs. Toyota’s current FCHV-adv nationwide demonstration program is placing more than 100 vehicles with demonstration partners by 2013, providing one of the largest fleets of active fuel cell vehicles in the country. The primary goal of the demonstration program is to spur infrastructure development prior to fuel cell vehicle market introduction in 2015. Successful infrastructure development will require collaborative efforts between manufacturers, government regulators, and business, similar to the current partnerships formed to open the Torrence Shell hydrogen demo station.
In a field fill with celebrities and racing stars, LAcarGUY‘s Mike Sullivan battled hard to a podium finish of third in the Celebrity Class and a very solid fifth place overall in the 2011 Toyota Pro/Celebrity race during the Long Beach Grand Prix weekend. Mike finished just behind former “Malcolm In The Middle” star Frankie Munoz, who is a highly skilled driver and competed in the Pro category!
By participating in the race Toyota donated $5,000 in Mike’s name to the Racing for Kids foundation. Racing for Kids is a national nonprofit program benefiting children’s hospitals in Long Beach and Orange County, Calif. Toyota has donated $1.9 million on behalf of the race and its participants to various children’s hospitals since 1991.
The Toyota Pro/Celebrity Race is scheduled to be broadcast on the Speed Channel on Sunday, May 1, at Noon PDT and will be rebroadcast after that. (See local listings or www.speedtv.com for times.)
You can see the overall results below and a few pictures from the event and the LAcarGUY team cheering Mike on.
Toyota unveiled the Toyota Entune™ multimedia system at the Consumer Electronics Show. Toyota Entune leverages the customer’s mobile phone to create a rich in-vehicle experience that offers fully integrated and upgradeable entertainment, navigation, and information services. By utilizing conversational voice recognition and in-vehicle controls, the driver doesn’t have to touch their mobile phone, allowing for safer connectivity. Toyota Entune simplifies the interaction for customers and will be available in select vehicles this year.
“Consumers have grown accustomed to having the world at their fingertips through their mobile phones,” said Jon Bucci, vice president of the Advanced Technology Department at Toyota. “And unlike other industry solutions, Entune allows the driver to interact with informative and entertaining mobile content without fumbling with their phone. We offer features that our customers demand and integrate them seamlessly in the vehicle.”
After downloading the Toyota Entune mobile application and pairing a Bluetooth capable phone with their Toyota vehicle, customers can begin accessing a wide variety of personalized content and services. Toyota Entune is wirelessly upgradeable, so in-vehicle applications are never obsolete. Ensuring that nearly all customers can take advantage of this new technology, Toyota Entune is compatible with a wide variety of mobile phones with a data plan. Toyota Entune key features include:
• Mobile Apps – Toyota Entune debuts Bing, keeping navigation continuously up to date with more than 16 million points of interest; OpenTable, make a reservation at one of 15,000 restaurants; and MovieTickets.com, buy movie tickets and read reviews. All destinations can be seamlessly sent to the navigation system. Making drivers’ lives even easier, Toyota Entune delivers customizable real time traffic, fuel prices, weather, stocks and sports.
• Music – Toyota Entune brings you more music in more ways with iheartradio’s 750+ hometown stations; personalized stations with Pandora; XM satellite radio 170+ channels with coast-to-coast coverage; and introducing HD Radio, digital broadcasts of your favorite terrestrial music. Toyota Entune also offers USB connectivity for portable media players and traditional terrestrial radio.
• Voice Recognition – Featuring a best-in-class, advanced conversational voice recognition system, Toyota Entune eliminates the need to memorize thousands of voice commands. The intuitive interface allows the driver to focus more on the road ahead.
“Toyota has always been a leader in the automotive industry, so it makes sense it would bring the latest in mobile technology to the car,” said Chris Daniels, general manager of Bing for Mobile, Microsoft Corp. “By bringing Bing Maps and Bing for Mobile technology to the car, we are helping Toyota enhance the overall in-vehicle experience to be as rich and robust as possible, which means personalizing the information to each driver’s needs.”
Toyota Entune continues to build on the excellent foundation laid by Safety Connect, bringing peace of mind to drivers with an added layer of more personalized and convenience-oriented features. Safety Connect is the cornerstone of Toyota’s telematics systems providing Automatic Collision notification, Stolen Vehicle Location Assistance, Emergency Assistance, and Roadside Assistance on select Toyota models. Safety Connect combined with Toyota Entune offers comprehensive safety services and mobile applications not found in any other vehicle make.
Toyota Entune will be available as an option on select models this year. The featured apps of Toyota Entune include: Bing, iheartradio, MovieTickets.com, OpenTable.com, and Pandora, as well as location-based services, such as personalized traffic, fuel prices, stocks, weather, and sports. Toyota Entune also includes support for read-back and replay capabilities for text messages. These are combined with a fully featured entertainment and communication system, which includes XM radio, HD Radio, CD player, USB connectivity, Bluetooth streaming and phonebook. A high quality JBL sound system is available as an option as well.
We’ve been blown away lately by the buzz around the Toyota Sienna’s new online campaign “Swagger Wagon”. It’s a fun, engaging departure from traditional advertising for one of our favorite brands at LAcarGUY. People are loving their new Sienna van from Toyota Santa Monica and Toyota of Hollywood and we’re impressed with all of the improvements that have come along with the redesign.
We feel that this is going to be a watershed year for our beloved Toyota brand, and the level of support from an amazing percentage of our customers show that your loyalty is as high as our. So enjoy the “Swagger Series”, maybe even make your own version and send it in to us!
Check out the Swagger Wagon website for MP3 and ringtone downloads now!!
The Audi A3 TDI, Toyota Prius and Volkswagen Golf TDI have been nominated for "Green Car of the Year." We'll be rooting for all three since we carry all three models at LAcarGUY.com. We have the 2010 Prius in stock at Toyota of Hollywood and Toyota Santa Monica. Pacific Audi will carry the A3 TDI very soon and VW Santa Monica and Pacific VW are looking forward to seeing their first TDI Golf soon.
Join LAcarGUY.com and Toyota of Hollywood on August 29th for:
Hosted by Actor, Andrew Keegan
Presented by Humanitaire who's mission is to bridge the gap between quality entertainment and environmental awareness.
5 Up and coming DJs go head to head and battle with beats for a giant grand prize!
You vote the winner!
Headliners DJ Rap & LA Riots cap the night
Powered by GPG Bio-Diesel generators
100% of ticket proceeds will be donated to Global Green USA
VIP Guests will walk the “green” carpet, enjoy the Eel Brewing company free “green” beer garden and collect swag, products and information from our sponsor villa @ the VIP pre-party.
General Admission: $40
VIP Admission: $60 (while tickets last)
More information at: http://humanitaireentertainment.org/?page_id=4
Hybrid sales are zooming
"I’m selling every one I can get my hands on," said Kenny Burns, general sales manager at Toyota of Hollywood. With only one Camry hybrid in stock and a 30-day waiting list for a new Prius, Burns is selling the cars as fast as Toyota can deliver them.
Hummer versus Prius
Hybrid Synergy View Newsletter September 2007
Some readers of Hybrid Synergy View say they've heard about a report that claims a Hummer H3 sport utility vehicle uses less energy per mile driven than a Toyota Prius sedan. Not surprisingly, Prius fans who take pride in their cars' energy efficiency are confused by this claim.
The report, published earlier this year by CNW Marketing Research, Inc., is titled "Dust to Dust: The Energy Cost of New Vehicles From Concept to Disposal." It is said to measure in dollars and cents all the energy used in creating, building, operating and disposing of each vehicle over its entire lifetime. The report says a Prius costs $3.25 per mile to operate, versus just $1.95 a mile for the Hummer H3. In May, a response from the Pacific Institute said of the CNW report, "The little supporting evidence that it has released suggests that the contentions in the report are, at best, unproven, and are likely wrong: the result of faulty analysis, untenable assumptions, manipulation and misuse of facts and data, numerical mischaracterization, and inadequate review."
Plug-In Hybrids Hybrid Synergy View Newsletter Winter 2007
The idea seems simple enough: Just add a cord and a plug to a Prius so you can charge its battery on ordinary household electric current overnight. Then, use only the battery power to make the short round-trips to work, school or the store. That would save lots of gas, and the charging could be done mainly at night, when utility rates are cheaper. When driving longer distances, the engine kicks in and the vehicle operates on gasoline, much like today’s Hybrid Synergy Drive® vehicles. This inspiring idea has caught the public’s attention as an energy-security measure that uses domestic and potentially renewable resources. Not surprisingly, it has prompted questions to automakers about when the first commercial plug-in hybrid can be expected.
As the leading maker of hybrid vehicles, responsible for three out of four sold in the United States last year, Toyota receives many of these questions. Toyota believes plug-in hybrid vehicles are an appealing technology offering possibilities for energy diversity. Depending on electric power sources, they may offer reductions in both emissions and fuel consumption. Reaching this vision, however, will require breakthroughs in battery technology, including capacity, durability and cost. At present, plug-in hybrid vehicles are not commercially feasible. It’s about batteries An earlier edition of Hybrid Synergy View pointed out that much of the “magic” that makes hybrid vehicles work involves high-voltage battery technology.