Charity Groups Battle to Win Toyota’s Prius Plug-in MPG Challenge

June 10, 2013 lacarguy Green Articles, HybridCars.com, Toyota Tags: , , 0 Comments

by Zach McDonald | HybridCars.com

The Toyota Prius Plug-in is designed to give variable results in fuel economy depending up on how it is used, thanks to its 11-mile EV Mode driving range. Use it to drive only short distances in between charges and the Prius Plug-in can regularly operate without any gasoline whatsoever. Drive longer distances between charges and it will perform closer to a standard Prius.

PriusMPGChallenge

In an effort to gamify this disparity, Toyota this week announced the Prius MPG Challenge. Five waves of charitable organizations comprised of as many as eight groups at a time will be given Prius Plug-ins to drive for 30 days. Participants for the first wave of the challenge will be based in the New York Tri-State Area, and include the Greyston Foundation, Greater Mercer TMA, Bloomfield College, RYASAP, Glamourgals, and Helping Hands Food Pantry.

“By tapping regional organizations, we’re able to engage at a local level while demonstrating the Toyota Prius Plug-In‘s ability to improve the lives of our fellow community members,” said Toyota New York Region general manager David Christ in a press release.

Each group’s fuel usage will be recorded via the car’s on-board trip computer over the course of the month. The winning teams will receive $2,500 for first place, $1,000 for second place, and $500 for third. Each car must travel at least 500 miles total, with a weekly minimum of 75 miles. Fans can monitor the progress of the challenge on Twitter, Facebook, and Instagram.

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