Lexus Launches the 10th Annual Lexus Eco Challenge
How would you like to win $500,000? Through the annual Lexus Eco Challenge, teams of middle and high school students and their teachers compete for the opportunity to take home the grand prize by taking on projects to protect the environment, enrich their community, and learn important science and engineering skills.
“The Lexus Eco Challenge has changed the way I teach. It’s changed my classroom, it’s changed the lives of my students, and it’s changed my school—all for the better. This is such a great way to get kids to care about the world around them and not only think about the ‘moment;’ but also think about what a difference they can make,” said JoAnne Brown, a science teacher at Olympus Jr. High School in Holladay, Utah. Over 600 of Ms. Brown’s students have participated in the Lexus Eco Challenge since 2006.
This year marks a decade of environmental projects started through the Lexus Eco Challenge, and more than $5 million dollars awarded to over 30,000 students across the country. Past winners’ projects have included raising awareness about safe environmental practices, research on renewable energy, protecting native species, and other conservation efforts.
Teams of up to ten students and two teachers select an important environmental issue, and develop and implement a plan to address it. There are two categories to choose from:
- The Land & Water Challenge, August 15-October 16, 2016
- The Air & Climate Challenge, October 19-December 12, 2016
Winners advance to “The Final Challenge”, which takes place from January 16-February 27, 2017.
Learn more about the Lexus Eco Challenge and how your local school can participate at Scholastic. You can also do your own part to help the environment and feel good doing it by driving a low-emission luxury hybrid Lexus model, available now from our new vehicle inventory in Santa Monica, CA.