Tag: award

Audi Q5, Audi Q7 have top appeal in their luxury SUV segments, new J.D. Power and Associates study finds

July 16, 2010 lacarguy Audi, New Cars Tags: , , , , , , , , 0 Comments

Audi Q5, Audi Q7 have top appeal in their luxury SUV segments, new J.D. Power and Associates study finds

· J.D. Power and Associates Automotive Performance, Execution and Layout (APEAL) Study assesses how gratifying a new vehicle is to own

· The consumer-based rankings gave Audi top marks in Midsize Premium Crossover / SUV and Entry Premium Crossover / SUV segments

· Annual study examines how gratifying a new car is to drive and own

HERNDON, Va., July 16, 2010 – The only two sport-utility vehicles Audi offers – the Audi Q5 and the Audi Q7 – earned top rankings in their luxury Crossover / SUV categories in the newly released J.D. Power and Associates Automotive Performance, Execution and Layout (APEAL) Study.

Audi was one of only six brands surveyed that received at least two individual vehicle APEAL awards.

According to J.D. Power and Associates, the APEAL Study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 80 vehicle attributes. The 2010 APEAL Study is based on responses gathered between February and May 2010 from more than 76,000 purchasers and lessees of new 2010 model-year cars and trucks who were surveyed after the first 90 days of ownership.

“These latest J.D. Power and Associates study results demonstrate what our customers have been telling us for years,” said Johan de Nysschen, President, Audi of America. “Audi vehicles are thrilling to drive and captivate the consumer whenever they enter one. Our company’s exceptional growth in recent years is a testament to the quality experience our products provide.”

The Audi Q5 combines the dynamism of a sports sedan with an impressively versatile interior and a wide range of practical features for leisure and family use. Powerful, efficient engines, quattro permanent all-wheel drive and an agile suspension layout form an impressive technological package for on-road and off-road use. Highlights such as the innovative S tronic seven-speed dual-clutch transmission and the driving dynamics system Audi drive select are the evidence of the Audi commitment to progressive innovation. The sportiest SUV in its class, it is dynamic, multifunctional and comfortable.

The Audi Q7 is the luxury SUV for sporty individualists, for people who are seeking a vehicle that will take them anywhere they want to go for sports, recreation, and business. It is available with a gasoline engine and the popular Audi TDI ® clean diesel engine. With a standard third row on all models, the Q7 can accommodate up to seven passengers.

Audi ranked 6th overall in the study. J.D. Power and Associates said that historically, vehicle models achieving high APEAL scores have generated faster sales, higher profit margins, and less need for cash incentives. High levels of vehicle appeal also have a strong influence on customer recommendation rates.

To learn more about the J.D. Power and Associates APEAL Study, please go to http://www.jdpower.com/autos/articles/2010-APEAL-Study-Results.

ABOUT AUDI

Audi of America, Inc. and its 272 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Over the next few years, AUDI AG expects to spend nearly $2 billion annually on new products and technology. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

Earth Day Green Lounge Event At Lexus Santa Monica a Success!

April 29, 2010 lacarguy Charity, Green Team, Hybrid Vehicles, LAcarGUY Sustainability, Lexus Santa Monica, mike sullivan Tags: , , , , , , , , , , , , , , , , , , 0 Comments

With nearly one thousand people celebrating Earth Day at our own Lexus Santa Monica, the Green Lounge event struck a chord in the luxury-green Los Angeles beach-side community. The evening brought together celebrities, thought leaders, top media, entertainers and decor with a hyper-focus on green/sustainability and the environment. Our Lexus showroom was converted into a “Buddha Bar” style lounge with green decor and surrounded by wonderful sights and sounds, not to mention cuisine.

In each of the lounges, guests could sample and buy products, meet with the companies’ brand ambassadors and be a part of the of the unique event in an eco-luxurious setting.”  Part of the evening was set aside to honor leaders and advocates in the environmental, wellness and philanthropic arenas:

[youtube=http://www.youtube.com/watch?v=W7BjCY8Ow4M?rel=0&w=480&h=298]

Mike Sullivan has been a tireless advocate and leader for green and environmental issues both in the Los Angeles community as well as the automotive industry.  As the worldwide top-selling dealer for both Lexus and Toyota Hybrids and a focus on lowering the carbon footprint that businesses impact the earth with, the family of dealerships is part of a larger movement building today in proactive ways to minimize the impact the earth and this is the one day each year that the focus is magnified.

Award recipients included Josie Maran of Josie Maran Cosmetics (Green Business Wellness Award), Mary Murphy of So You Think You Can Dance (Effecting Change Award), and Rory Freedman, co-author of Skinny Bitch (Wellness Award).  Global Green, the Southern California-based eco-company received donations at the front door from attendees. Two members of the LAcarGUY team are local board advisers to Global Green, which is part of Green Cross International (GCI), created by former Soviet leader Mikhail Gorbachev “to foster a global value shift toward a sustainable and secure future by reconnecting humanity with the environment.”

Going Green is for big and small!
Not your typical Lexus Santa Monica guests!