For the sixth year in a row, LAcarGUY was the title sponsor of Manhattan Beach’s World Famous Pumpkin Race on October 27th. For the second year in a row Mike Sullivan was the MC of the event, and entertained the crowd for the finals.
This year every LAcarGUY store created a race pumpkin and participated in the event, along with hundreds of others.
Pacific Porsche had their Cayman S race car and Subaru Pacific had their BRZ race car on display all done up in a custom designed LAcarGUY wrap! LAcarGUY also manned the “VALET” area where all the racers registered and the winners were displayed!
Rather than give you a blow by blow of the events we created a video, so you can enjoy this great event! We can’t wait till next years Pumpkin Race as every year it gets bigger and better!
“It’s what makes a Subaru, a Subaru” is more than just an advertising tagline – it’s a philosophy for the Japanese car company. And over at Fortune Magazine, the staff chose to delve in, research and determine what exactly it is that makes a Subaru, a Subaru.
After nearly 45 years in the U.S. market, Subaru of America is currently celebrating a number of achievements. Most notably, Subaru became the only manufacturer with an entire product line of vehicles awarded “top safety picks” by the Insurance Institute of Highway Safety.
Safety has often been a hallmark of Subaru, and until the introduction of the BRZ sports coupe it was almost common knowledge that every Subaru came standard with the security and safety of all-wheel-drive. Today all-wheel-drive continues to come standard on all Subaru Legacy, Impreza, Forester, Outback and XV Crosstrek models. The BRZ forgoes this system in order to appeal to enthusiasts who prefer that power be sent exclusively to the rear wheels.
Subaru’s achievements have not gone unnoticed by the press, and as Fortune Magazine points out “Consumer Reports rates Subaru above Mercedes-Benz, BMW, and every other manufacturer in performance, comfort, utility, and reliability, and says the company makes the best cars in America. ALG (formerly Automotive Lease Guide), the industry’s arbiter of residual value and used-car prices, named Subaru the leader in retained value among mainstream brands.”
Even more importantly, consumer demand for Subaru vehicles continues to increase. While Fortune Magazine notes that, “By itself, the Toyota Camry outsells the entire Subaru lineup,” the magazine also points out that “Subaru is currently running with a 45-day supply, compared with the 65 days that are considered optimal in the auto industry.”
Such a short supply can be attributed to both continued growth by the company within the automotive industry, as well as an intelligent business strategy by corporate bigwigs within Subaru of America.
One part of this strategy is for the automaker to increase U.S. sales to 350,000 units per year by 2016; a goal that seems attainable for the company given the success of the redesigned Subaru Impreza. As Fortune Magazine states: “Sales [of the new Impreza] have doubled from a year ago, and dealers have less than a two-week supply.”
Subaru has come a long way since it first came to the U.S. in 1968 and sold the diminutive 360 microcar. Yet, along the way the company has kept to a core philosphy of selling cars that were quirky, fuel efficient, reliable and fun. Though the company is continuing to expand, Subaru’s relatively dimunitive marketshare of only slightly more than 2% of the automotive market means that the company hasn’t let global domination take over its corporate values.
Subaru isn’t trying to become the next General Motors or Toyota (though Toyota does own 16.5% of Subaru’s parent company Fuji Heavy Industries). Rather than putting sales first Subaru is instead putting the customer first. This philosophy is in many ways what makes a Subaru, a Subaru. To read even more about what makes a Subaru, a Subaru, and to learn more about the company’s history visit fortunemagazine.com.
There are many reasons that the newest brand and store in the LAcarGUY family is Subaru. The companies focus on the environment, the outdoor lifestyle, and giving back to the community all sync up with LAcarGUY’s values. On top of this Subaru is one of the fastest growing brands in the United States. During the downturn in the economy, and the terrible tsunami that devastated Japan, Subaru’s sales continued to grow, even as others fell off.
Subaru is like that band you’ve loved for so many years and you are baffled as to why they aren’t on everyones radar, they ARE that overnight success 30 years in the making! A combination of durability, dependability and value, along with a fresh new lineup of vehicles are just some of the reasons more and more people are discovering Subaru for the first time.
With September’s sales numbers just in Subaru’s sales year to date are up 25% over 201, year to date, and compared to September 2011, September 2012 saw a 32% increase in sales!
As we said, with newly refreshed models like the Outback, Legacy and Impreza, and the new XV Crosstrek just arriving in our showroom, and of course the highly acclaimed BRZ, it’s easy to see, with the strongest lineup in Subaru’s history, why more and more people are discovering the brand for the first time.
So many other manufactures now tout the availability of all wheel drive, like it’s something that was never available for vehicles other than trucks and large SUV’s, it is something Subaru has been offering across the product line for well over 20+ years! These years of experience are why Subaru has the most refined all wheel drive system in the industry.
If you haven’t had the opportunity to experience Subaru, we encourage you to come in for a test drive and see for yourself why your next car should be a Subaru, from Subaru Pacific!
Subaru Pacific recently hosted a preview event for the all new BRZ. The BRZ is the first rear wheel drive car from Subaru, and one which is designed from the start to be an enthusiasts sports car. While the BRZ won’t be available for sale for a few weeks, Subaru Pacific gave enthusiasts a chance to get an advanced look at the car, sit behind the wheel, and hang out with other Subaru enthusiasts.
More than just the BRZ, we had a DJ spinning, an ice cream station for the kids, and we raffled off an iZip electric bike!
Have a look at our Flickr page for all the photos from the event, and some of the videos from the event as well. Make sure you are following us on Facebook, Twitter and Google+ to make sure you know when the BRZ is ready for delivery!
Car enthusiast are much like audiophiles, the debate always rages on which is better, the way things were, tube amps and vinyl or the latest digital processing and 24/96 recordings. Gear heads debate manual transmissions and traction control with your right foot versus the latest DSG’s and active driver aides.
While in the automotive world all the latest technology might enable you to get around a racetrack faster, the question is, are you having as much fun doing it? When the computer is making a majority of the decisions, is the driver as engaged? The Subaru BR-Z will answer that question!
With the new Subaru BRZ it’s back to basics where the DRIVER is the most important thing. Pure driving enjoyment is at the core of this sports car. Rear wheel drive, manual transmission, tires that allow you to truly feel whats going on with the road through the steering wheel, nothing gets in the way of being one with the car and the driving experience.
Powering the BRZ is a 2 liter Boxer four cylinder producing 200 horsepower! That’s 200 naturally aspirated horsepower, no turbos, no superchargers, just pure mechanical power, and 100 horsepower per liter is usually something found only on exotic sports cars, not something that costs $26,000!
It’s a brand new car from scratch, which is a rare thing these days. The product is a result of the collaboration between Subaru and Toyota. As suspected, both companies have had specific tasks within this joint project. Toyota has been responsible for the design and has lent its direct injection technology to the engine. Subaru has done pretty much everything else. This is good news as we know Subaru can build great cars.
The engine is mounted so low that Subaru believes it has a lower center of gravity than the Ferrari 458. A low engine is not only great for handling, but it also means that the driver can be seated lower. The driver’s seat is definitely the place to be. Once on the road, the moment you pull the steering wheel off-center, you notice how rapidly and accurately the BR-Z responds to driver inputs. The weight distribution is not quite 50/50; Subaru engineers will only admit that less than 60 percent of the car’s mass is over the front axle, and the chassis has been set up for mild understeer. But there’s no mistaking the agility borne of low mass, slung low.
If you consider yourself a driver, and enthusiast, a gearhead, then the Subaru BRZ has been designed for you. It’s not a car that can only be experienced at a race track, though it’s happy to do so, it’s a car that you look forward to driving every day, on any road that you can find.