The RAV4 is a keystone in Toyota’s lineup. Through three generations, it has been the entry level crossover vehicle for over one million families. In the last 10 years the small crossover segment has grown from virtually nothing to almost 20% of the new car market. Because it is a segment filled with many first time car owners, or the first new car people have purchased, it’s also a critical segment for building long term customer loyalty.
The acceleration in development in this segment has been very brisk and what looked new and fresh just two or three years ago, looks cheep and outdated today. In to this Toyota brings its fourth generation RAV4, looking to cement its place among the volume sales leaders in the segment.
Toyota says that they have sold 1.7 million RAV4’s since the model came to market in 1994 and that 80% of them are still on the road today. The compact SUV market has gone from just a few models in the early 90’s to now 45 different models today.
In many ways what Toyota is doing with the trim levels of the new RAV4, harkens back to the days of the mid 80’s when, there would be two or three trim levels and few options to choose from. The fourth generation RAV4 comes in three trim levels, LE, XLE and Limited.. Toyota’s philosophy was to bring trim levels to a spec where each model offers 90-95% of the options that customers tend to order. This philosophy gives RAV4 customers more bang for their buck when they go to purchase. For 2014, all RAV4 models will come with a 6.1” touch display as well as a backup camera, Bluetooth connectivity and projector beam headlights with auto off.
As you move up trim specs you will get ENTUNE with Navigation, 17” alloy wheels, (18” alloys are exclusive to the Limited model), power moon roof and dual zone climate control. Cloth is the material of choice for LE and XLE, with Soft-Tex being offered on the Limited models. Toyota describe Soft-Tex as, “leather, without the cost”. There are soft touch materials through the cabin in all trim levels, and some hard plastic materials in high touch point areas for controls like the window switches, and the gear shift.
The RAV4 comes standard as front wheel drive, with All Wheel Drive being an option. Toyota also note that 65% of RAV4 purchasers will choose the AWD option. New in the AWD models is active torque control, which works to put the power where it’s most needed, and aids in sharpening handling on dry pavement. Sensors in the system will direct power to the wheels to aid in turn-in for corners giving the RAV4 a sporty feeling when driven on twisty roads. It is still possible to lock the differentials in AWD mode for off road driving, or in snow or muddy terrains, and Toyota has now made this a maintenance-free system as well.
Also aiding in handling, the RAV4 is 1.2 inches lower than the out going model, though it still maintains a healthy 6.3 inches of ground clearance.
A big change for the new RAV4 is the elimination of the V6 as an option. Across the range there will be one engine choice, a 2.5 -iter four-cylinder producing 176 horsepower at 6,000 RPM and 172 ft/lb of torque at 4,100 RPM. While the peak power is higher in the engine range, Toyota is bringing the RAV4 into the modern age by dropping the previous models four-speed automatic gearbox for a standard for the class six-speed unit. With more gears spaced closer together, the RAV4 looses little in acceleration to the previous V6, yet sees considerably gains in fuel economy.
The 0-60 sprint takes 8.9 seconds and the EPA rating for the RAV4 is 24 city, 31 highway and 26 combined for front drive models, and 22/29/25 for AWD models.
Pricing for the 2013 RAV4 starts at $23,300 for the front-drive LE model, $24,290 for the XLE and $27,010 for the Limited, the AWD option adds a $1,400 premium. Toyota estimates that 45-50% of buyers will choose the XLE model, which will come with a moon roof, dual zone climate control and sports seats. There will be the option of Navigation with Entune for $1.030.
One of the trademarks of the RAV4 has been the spare tire carrier out back, and the swing open door to the rear cargo area. With the 2013 model, both of those are now gone. The spare tire is housed below the cargo floor and the rear hatch opens traditionally, and now with power assist and the ability to set an opening height for those that are short of stature or in areas with low overhead ceiling height. Not only does this aid in functionality, it also in rearward visibility.
Special attention was focused on making the cabin of the 2013 RAV4 much quieter. Acoustical glass was used for the windshield, and extra sound deadening materials were placed throughout the cabin. Driven back to back with the outgoing model there is a noticeable difference in wind and road noise that protrudes into the cabins of the two RAV4 generations.
While the new RAV4 lacks the fore and aft adjustments for the rear seats that the outgoing model had, the rear seat of the 2013 RAV4 has more leg room over the outgoing model, and the rear seats do recline for added passenger comfort. With the rear seats up, the cargo area has 38.4 square feet of cargo room and with the seats folded down it increases to 73.4.
The dashboard and the driver’s cockpit now look modern in the new RAV4. The use of soft touch materials and French stitching bring a new level of refinement. Going back and forth between the old and new RAV4’s lets you see just how much of a leap forward the new car is. Toyota is using what they call a “color block concept” in the interior, and it gives a strong bold look to the interior that refrains from being over the top.
Out on the road the new RAV4 is miles above the outgoing model in every way. The ride, handling, comfort, and NVH levels are noticeably better right off the bat. The new RAV4 has electric power steering for the first time. What buyers of RAV4 will notice is that below 10 miles an hour the steering is effortless, yet, picks up weight and feel as speed increases to give good feedback and confidence when going down the road.
Previous owners of the RAV4 will take note of is that there is no longer an option of third row seating. Toyota’s research deemed, that customers looking for seven passenger accommodations would be better served by stepping up to the larger Highlander. In making the RAV4 a five-passenger only configuration, they felt they could maximize space efficiency, passenger comfort and legroom.
With the 2013 model, the RAV4 is now competitive in its market segment. Some of its competitors may offer more space, and/or more power, however, it comes at price that is often times far north of the RAV4’s. What the RAV4 brings to the market is a solid product with exceptional value that stays true to what made it so popular, yet now, is competitive with its modern interior, amenities and numerious convenience features that buyers today expect.
If you were to rank all of the cars the Toyota builds and list them in order of “drivers car” the Toyota Avalon may rank at or near the bottom of that list. To most people, the Toyota Avalon was always the Buick Roadmaster that you would no longer built, a car for your grandparents.
With the 2013 model Avalon, Toyota’s looking to change the demographic for the Avalon buyers, as of now the average age of a Toyota Avalon buyer is 64, Toyota is looking to drop that to the mid-50s. How they are going to do that is by completely changing the nature of the car. In fact, as the title of this article suggests, the Japanese have come to America to build a German sedan.
The 2013 Toyota Avalon is the first car that Akio Toyoda oversaw from start to finish. When you drive this car, you will field his fingerprints all over it, in that his emphasis was to make Toyota’s cars that people would enjoy driving. The Avalon was designed in California, engineered in Michigan, and will be built in Kentucky, and when it goes on sale, it will have the highest US content of any vehicles sold in North America.
There will be two versions of the Toyota Avalon available, a V-6, and a hybrid version. There will be several modes in which you can drive in both cars. In the V-6 model you have ego, normal, and sports, while in the hybrid version you get those 3 plus an EV mode.
The V-6 model will definitely slant much more towards the “drivers car” then the hybrid. The V-6 will have 268 hp and 248 foot-pounds of torque, and can do a 0 to 60 run in 6.7 seconds. In eco-and normal modes the car feels very composed, switched into sport mode the steering firms up very nicely, the ride is just a bit more firm, and if you didn’t know, you’d think you were in a German performance sedan, and that’s no joke.
The hybrid version of the Avalon is geared much more towards comfort. It still handles well, steers well, but in driving them back to back, the differences are noticeable. The hybrid Avalon, while maybe not having the driving dynamics of its V-6 version, is still very composed, and does not feel like some boulevard cruiser.
There are some very interesting design dynamics going on with the new Avalon. It seems to borrow from quite a number of cars. In the front it has a trapezoidal grille reminiscent of some current Ford products, taken from certain angles in the rear, or the side, you can see design elements from the Mercedes-Benz S class, the Jaguar XJ, and even the Audi A7. All that amalgamation comes out very well and while some people may not care for the nose of the car, there can be few complaints about the design of the rest of the car, save the need for a larger wheel and tire package.
The interior gets a massive upgrade on the new Avalon from the previous model. Again with the German sedan theme, if you were familiar with the interiors of current Audi products, there are many similarities with the new Avalon. The use of materials textures and colors really make the interior standout, and give it a very high-quality feel. The stitching on the leather of the–Israel hand stitching. There are a select number of people in the factory in Kentucky who hand stitch these together on machines, there is no automation, and the attention to detail is obvious. The use of contrasting and complementary colors and materials again gives the car a very upscale look, in addition to a center stack that draws inspiration from modern midcentury design.
Many modern cars that have a swoopy rear end styling to give the illusion of a coupe, sacrifice rear seat head and leg room in the name of style. This is not the case with the Avalon. Toyota have done a nice job of creating space for rear seat passengers so that even those well over 6 foot will have plenty of room. Toyota feel so strongly about this design, that they are pursuing the livery market with the Toyota Avalon.
The 2013 Toyota Avalon is a major change in direction from its past models. No longer a Boulevard cruiser for the retirement community, the Toyota Avalon is now an upscale luxury sedan ready to challenge the Germans, but with the quality, dependability, and reliability that you would expect from a Toyota.
Toyota Hollywood employees along with Helen Bernstein High School
students began their Winter planting today with Kale, Brussels sprouts,
beets, onions, carrots, turmeric and chives. The parent volunteers and
students also did an amazing job with “garden maintenance” by pulling
all those darn weeds and making it easier for us to plant today. Thank
you! Just look at the photos – the garden is so alive!
by: Zack McDonald – HybridCars.com
Toyota says it has plans to begin manufacturing the Prius in the United States for the first time. Last year, the carmaker recorded its 1 millionth Prius sale in the U.S., and despite supply shortfalls in the aftermath of the Tohoku earthquake and tsunami, sold more than 136,000 Prii here for the full year. By 2015, the company expects annual North American Prius sales to reach 200,000 units, with total North American hybrid sales projected to hit 400,000 vehicles by that time.
Toyota executive, Koei Saga, told Auto News this week that the carmaker is currently scouting potential North American suppliers. “We are targeting 2015,” said Saga. “Around then we will probably introduce the next-generation Prius, so we are trying our hardest to realize local production of hybrid units then.”
The shift will hopefully spell the end of the dreaded Prius waiting list for American customers, a phenomenon that has been present during all the more major recent oil spikes in the U.S. Being able to meet demand when it is at its highest is one of the main reasons that Toyota started talking about adding production flexibility to the Prius line last year. Another reason is an overall desire on the part of the company to avoid the major losses suffered across the Japanese auto industry as a result of last year’s earthquake, which caused the carmaker to report its first quarterly loss in more than two years, and sent executives searching for ways to diversify their supply chains.
It’s been a long time since the Prius was a niche vehicle spotted mainly in California’s more liberal enclaves, and Toyota can no longer afford to lose potential sales to competing hybrids during production shortfalls. With the expansion of the platform to include not only the standard Prius but also the larger Prius v, the compact Prius c, and the Prius Plug-in, Toyota plans to make the Prius the best-selling vehicle platform in the world in the coming years.
Saga also told Auto News that Toyota plans to stick with nickel metal hydride batteries for the next generation Prius, despite moves by competitors to switch their hybrids to lithium ion. Still, the company says it could begin lithium ion battery production here in the United States to supply the Prius Plug-in and eventually other plug-in vehicle offerings.
The Sensational New 2013 Toyota Avalon Makes World Debut at the 2012 New York International Auto Show
Toyota Motor Sales, U.S.A. revealed the all-new 2013 Avalon premium mid-size sedan today at the 2012 New York International Auto Show. The new Avalon is re-conceived for the premium mid-size sedan segment with a progressive and emotionally styled exterior design.
When it arrives to dealerships late this year, the new Avalon will offer improved dynamic performance, a greater degree of refinement, and a highly spacious, comfortable interior experience with an abundance of outstanding convenience technologies.
The new 2013 Avalon is the result of a North American-focused design and engineering effort. The new sedan’s dramatic exterior and interior design was conceived by a youthful and talented team at the Calty Design Research Inc. facilities in Southern California and Michigan. The car’s engineering development was principally led by a passionate and dedicated group based at Toyota Technical Center in Ann Arbor, Mich. Continuing a North American focused theme, the 2013 Avalon will be assembled at Toyota’s facility in Georgetown, Ky. True to the future product mission set forth by Toyota Motor Corporation President, Akio Toyoda, the new Avalon’s more stylish, bold, sporty exterior design and luxurious interior styling are matched by an enhanced dynamic package, a combination that foreshadows the more compelling and passionate nature of future Toyota products.
Enhanced Avalon Dynamics
In addition to its stunning design, numerous structural and chassis improvements were made to the new Avalon to enhance the ride quality, straight-line stability and handling. The body structure gains improvements in torsional rigidity thanks to additional and strategically placed welds, improved body bracing, and high-strength steel in key areas in order to provide a stiffer chassis and optimize suspension performance. The new Avalon suspension relies on MacPherson struts with advanced valving and rebound springs to balance handling and agility with ride comfort. Coil spring rate and front and rear sway bar stiffness was increased from the current model to help improve body control and body roll. The Avalon’s electric power steering (EPS) system has been tuned to help deliver enhanced controllability and vehicle agility while also realizing superior linear stability.
The new Avalon offers three distinct drive modes that help tailor dynamic performance to the driver’s needs. The drive modes – Normal, Eco, and Sport -are made available through driver-selectable switches. In Sport mode, throttle response is enhanced and steering effort is weighted from center to offer a sportier character. Eco changes throttle response and A/C power usage to help improve fuel economy. Steering-wheel mounted paddle shifters help provide a sportier drive while in the D or S Mode, where the revised throttle helps improve shift response to help maximize engine power and vehicle performance.
Dynamic Exterior Styling
The new Avalon’s dynamic exterior styling defines a sleek and expressive profile that helps communicate a sense of motion for the vehicle even when it is at rest. The beltline has been lowered to accentuate a strong stance. Compared to its predecessor, the new Avalon is a bit more compact yet displays better proportions with a longer, sloping roofline, flared front fenders, and reduced front and rear overhangs, lower vehicle height, and reduced body-to-tire gap. New 17-inch and 18-inch alloy wheel and tire combinations fill the wheel well to enhance the vehicle’s dynamic exterior expression.
￼Key exterior design elements include the square Double-eye PES (Projector Ellipsoid System) headlamps with HID (High-Intensity Discharge)and elegant DRL (Daytime Running Lights) feature available that provide excellent night time visibility while helping define a narrower, more taut and muscular exterior expression. A wider, more assertive grille design provides a bolder front perspective. At the rear, high-performance LED combination tail lamps are adopted which are more integrated with the revised rear-body styling. The dual rear tailpipe outlets further the more cohesive design theme.
Modern Interior Experience
Design elements enhancing comfort, convenience and technology help create the luxurious experience that will prove tempting to buyers of the next Avalon. The 2013 Avalon offers a modern, spacious, premium interior highlighted by abundant rear seat legroom, while featuring a myriad of available features. Beyond mere dimensions, the new Avalon’s interior design enhances the cabin’s sense of spaciousness and comfort. The front seat’s hip point has been lowered by 10 millimeters (0.4 inches) to help create improved headroom. The new power front seat design with increased side bolstering is more supportive and offers an expanded range of downward adjustment. In addition, the structural components of the sunroof and the headliner design have been optimized to help increase the cabin’s roominess. A concave dash panel design, located in front of the passenger, helps create an expansive feeling. While the rear overhang has been reduced by 1.7 inches, the luggage compartment capacity is 16.0 cubic feet, an increase of 1.6 cubic feet as compared to the outgoing model.
The Avalon’s premium interior attains a high level of refinement by reducing wind, engine and road noise inside the cabin. The resultant interior is even significantly quieter and more comfortable than the current Avalon and it creates an ideal environment to enjoy conversation, music or Toyota’s available multimedia system, EntuneTM. Sound absorbing materials have been strategically placed around the cabin and body structure while not inhibiting a reduction in overall vehicle weight. The windshield and front side-glass panels utilize acoustic glass that helps control sound intrusion into the cabin. Reductions in wind noise have been realized by optimizing exterior shape, specifically cowl and louver sealing, outer mirror shape and position, and wiper-blade position, which have all been developed to dramatically reduce wind noise generation. Exterior gaps and steps have also been minimized to reduce wind noise around the door glass areas.
The new Avalon’s interior utilizes premium materials and a high degree of craftsmanship to offer an upscale experience. Rich, supple leather trims the steering wheel, shift knob, and seat upholstery helping add visual and tactile appeal. Hand-crafted, decorative stitching is adopted for the steering wheel, and soft-touch materials on the dash panel and door trim elevate the vehicle’s sense of tactile luxury. Smoked chrome-metallic accents are applied to the instrument panel, center console, door panel, and steering wheel surfaces to help add distinction and exceptional feel. Available push-button controlled soft white ambient lighting illuminates key regions of the interior to help convey the sense of luxury. The new Avalon’s center console includes a convenient console tray that is ideal for the storage of electronic hand held devices. The new Avalon’s console area is equipped with a USB port, AUX input terminal and three 12-volt power outlets to help facilitate device interface and charging.
The new Avalon will offer innovative technologies such as advanced capacitive touch switches with positioning and sensitivity that makes them ideal for vehicle system controls. Other premium in-car technologies include three color display screens that support the multi-information display, the audio/navigation interface, and the climate control panel. An easy to use Display Audio system with 6.1 inch touchscreen is standard on the new Avalon; while a JBL Synthesis Premium Audio system, HDD Premium Navigation with 7” screen, dynamic radar cruise control, heated and cooled front
seats, heated rear seats, and a three-zone air conditioning system are also on the list of available features and equipment.
Like all Toyota models, the new Avalon will feature Toyota’s Star Safety SystemTM standard, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist, and Smart Stop Technology brake-override system.
The new Avalon helps to prioritize occupant safety with a best-in-class10 airbags system. A Pre-collision system is also available that is designed to “sense” an impending frontal collision and can help mitigate damage. A variable ratio brake pedal is adopted that varies the initial and final pedal effort ratios to help realize excellent brake pedal feel.
In addition to a rearview monitor, Avalon offers an available Blind Spot Monitoring system which is designed to help detect vehicles behind the outer mirrors and to help alert drivers in addition to a new Rear Cross Traffic Alert system (RCTA) that can alert drivers of cross traffic when they are backing up.
The Toyota Venza crossover now offers enhanced exterior styling, added value through several new standard convenience features and updated option packages that include the Entune™ multi-media system for 2013 model year.
Venza’s aerodynamic shape has been tastefully modified with a new upper and lower grille, fog lamps and rear taillights. The updated styling is complemented by a new 19-inch wheel design and three new exterior colors: Attitude Black, Cypress Pearl, and Cosmic Gray Mica.
The 2013 Venza is available in LE, XLE and Limited grades. The LE and XLE models are available with all powertrain combinations: four-cylinder, V6, front-wheel drive (FWD) or all-wheel drive (AWD); the Venza Limited is powered by the V6 engine only, in front-wheel drive or all-wheel drive configurations. Value has been enhanced and ordering simplified with the addition of many standard features in all three grades.
Venza was developed specifically for the North American market, appealing to customers who prioritize bold, innovative design, a luxurious and refined interior and excellent handling, but they still require roominess and versatility. Venza provides SUV flexibility with its fold-flat rear seats, spacious cargo area, elevated driver sightline, available AWD and up to 3,500-lbs. towing capacity.
The Venza design was the creation of Toyota’s Calty Design studios in Newport Beach, Calif. and Ann Arbor, Mich. Calty designers leaned toward a sleek crossover concept with a wide stance that featured a sporty exterior, but they also included important SUV attributes, such as cargo space, towing capability and available all-wheel drive performance.
Venza was primarily engineered at Toyota Technical Center in Ann Arbor, Mich. And It is assembled at Toyota Motor Manufacturing Kentucky (TMMK), in Georgetown, Ky. More than 70 percent of Venza’s components come from North American suppliers.
Performance and Efficiency
The 2013 Venza offers four-cylinder and V6 models in FWD and AWD versions. Venza’s 2.7-liter four-cylinder engine delivers 181 horsepower at 5,800 rpm and 182 lb.-ft. of torque at 4,200 rpm. The four-cylinder Venza is EPA-rated at 21 MPG city/27 MPG highway for the FWD model and 20/25 for the AWD.
The 3.5-liter V6 produces 268 horsepower at 6,200 rpm and 246 lb.-ft. of torque at 4,700 rpm. The V6 FWD model has EPA-estimated fuel economy ratings of 19 MPG city/26 MPG highway and 18/25 for the AWD. Both engines are teamed with a six-speed sequential-shift electronically controlled automatic transmission with intelligence (ECT-i). The six-speed ECT-i provides an engaging driving experience and helps optimize fuel economy. Uphill/downhill shift logic selects the proper gear for driving conditions and helps provide moderate engine braking during downhill driving.
Venza’s Active Torque Control AWD System optimizes torque distribution between the front and rear wheels to help ensure stable acceleration and smooth cornering on all road surfaces. AWD offers enhanced traction and helps provide excellent overall handling in inclement weather.
An available Towing Prep Package on V6 models equips Venza with an engine oil cooler, larger radiator fan and heavy-duty alternator.
Handling and Ride
Venza was designed with a lower center of gravity than typical SUVs to help provide dynamic handling, which is further enhanced by the large wheels and tires. The four-cylinder models ride on standard 19-inch, 10-spoke aluminum alloy wheels. Distinctive 20-inch five-spoke aluminum alloy wheels are standard for the V6 model. Power-assisted, ventilated front and solid rear disc brakes are standard on all models.
Venza’s body structure relies on high tensile-strength steel, gussets and cross members for its strength, rigidity and optimized weight. Front suspension consists of a rigid L-arm-type MacPherson strut with a stabilizer bar, and the rear suspension is a dual-link MacPherson strut setup with stabilizer bar. Electric power steering (EPS), with its ideally weighted steering effort, contributes to the Venza’s spirited driving dynamics. EPS helps provide a more direct steering feel at both high and low speeds and delivers just-right assist when maneuvering the vehicle into tight parking spaces.
Toyota’s STAR Safety System is standard on all Toyota models and features enhanced Vehicle Stability Control (VSC), Traction Control (TRAC) Anti-lock Brake System (ABS) Electronic Brake-force Distribution (EBD), Brake Assist and the Smart Stop Technology (SST).
VSC automatically adjusts engine output and the vehicle’s braking force at each wheel to help control loss of traction during cornering. TRAC helps maintain traction during challenging driving conditions. Brake Assist is designed to determine if the driver is attempting emergency braking. If the driver has not stepped firmly enough on the brake pedal to engage ABS, Brake Assist supplements the applied braking power until the driver releases the pedal. Smart Stop offers an additional level of safety by automatically reducing engine power when a vehicle’s brake and accelerator pedals are applied simultaneously under certain driving conditions, helping to bring the vehicle to a controlled stop. Hill-start Assist Control (HAC), also standard on all Venza models, temporarily provides pressure to the brakes while the vehicle is stopped on an incline to help ensure easier starting with no rollback.
In addition, Venza provides seven airbags, including a driver’s knee airbag, driver and front-passenger front-seat-mounted side airbags, and front and rear side-curtain airbags. Front seat-belt pretensioners retract the seat belt in a severe frontal collision, while the dual-stage force limiters help limit the seat-belt force applied to the driver’s and front passenger’s chests.
Driver and front-passenger seats employ active headrests. If the vehicle is struck from the rear, a cable-actuated mechanism will move the headrest upward and forward to help limit movement of the occupant’s head.
Comfort and Convenience
Venza’s generous utility includes several clever storage locations and lighting. The adjustable center console features a sliding cover and armrest, three iPod®/MP3 player holders with wire concealment features, and a large storage compartment.
The center-console compartment is also equipped with a USB port, auxiliary audio jack and 12-volt power outlet. The upper portion of the center console houses the gearshift lever for easy and comfortable driver reach. An on/off switch on the overhead console enables front-seat occupants to operate all four personal overhead interior lights.
Interior storage is further complemented by a total of 10 front and rear beverage holders (six bottle holders and four cup holders). These include dual-illuminated, sliding front cup-holders in the center console, two in the rear-seat armrest, and front- and back-door bottle holders.
Entune Multi-Media System
The 2013 Venza now offers the Toyota Entune multimedia system. This system leverages the mobile smartphone to provide a richer in-vehicle experience with fully integrated access to navigation, entertainment and information services.
Toyota Entune supports engaging mobile apps, such as Bing, OpenTable, and movietickets.com, along with accessing useful travel-related services, such as live weather, traffic, fuel information (location and price), stocks, and sports. Toyota Entune has a large selection of music options available to a vehicle, including iHeartRadio’s 750+ stations, and Pandora’s personalized music service.
The audio systems combined with Entune feature a best-in-class, advanced conversational voice recognition system that helps the driver to stay focused by eliminating the need to memorize thousands of voice commands.
An Abundance of Standard Features
The Venza LE grade comes well equipped with new standard features that include a blind spot mirror and outer mirror turn signals with puddle lamps. Additional key standard features include dual-zone automatic climate control with air filter and second-row-seat vents; eight-way power-adjustable driver’s seat with power lumbar; 3.5-inch LCD multi-information display; a tilt/telescopic adjustable steering wheel with integrated audio controls; an overhead console with map lights; rear-seat adjustable personal reading lamps and three 12-volt power outlets.
The LE also comes standard with the Display Audio system, which includes a 6.1-inch touch screen, AM/FM CD player with MP3/WMA playback capability, six speakers, auxiliary audio jack, USB port with iPod® connectivity and control, vehicle information, hands-free phone capability, phone book access and music streaming via Bluetooth® wireless technology.
The available Convenience Package for the Venza LE adds a power liftgate and a rear back-up camera. The Preferred Package adds a panoramic glass roof with front power moonroof and Display Audio with Navigation and Entune.
The Venza XLE provides a major luxury and convenience upgrade to the vehicle and adds standard features such as leather-trimmed seating surfaces, steering wheel and shift knob; four-way power passenger seat; multi-stage heated front seats; driver seat memory; reverse tilt outer mirrors, Display Audio with Navigation and Entune; anti-theft system with alarm and engine immobilizer; Smart Key System with Push Button Start and illuminated entry; power rear liftgate and a back-up camera. Also standard on the XLE is a TFT multi-information display that can be customized to adjust the font size and content, and navigation voice instructions available in Spanish, French or English (XM Traffic is only available in English).
Aside from powertrain choices, the XLE offers one major option the Premium Package, which includes a panoramic glass roof with front power moonroof, and Display Audio with Navigation , Entune and JBL®, that includes 6.1-inch Touch Screen, AM/FM CD Player with MP3/WMA Playback Capability, 13 JBL® Synthesis Speakers including Subwoofer, SiriusXM™ Satellite Radio (Includes three-month trial subscription to XM Select Package), HD Radio™ withiTunes® Tagging, Auxiliary Audio Jack, USB Port with iPod® Connectivity and Control, Vehicle Information, Hands-Free Phone Capability, Phonebook Access, Advanced Voice Recognition, and Music Streaming Via Bluetooth® Wireless Technology.
The V6-only, top-of-line Venza Limited comes standard with the Premium HDD Navigation with Entune™ and JBL® multimedia system. The system features a seven-inch high resolution touch screen with split-screen capability, AM/FM CD Player with MP3/WMA Playback Capability, 13 JBL® Synthesis™ Speakers including Subwoofer, SiriusXM™ Satellite Radio capability (Includes three-month trial subscription to XM Select Package); HD Radio™ with iTunes® Tagging, Auxiliary Audio Jack, USB Port with iPod® Connectivity and Control, Vehicle Information, Hands-Free Phone Capability, Phonebook Access, Advanced Voice Recognition, and Music Streaming Via Bluetooth® Wireless Technology.
The Venza Limited combines the Premium HDD Navigation with Entune and JBL and the panoramic glass roof with front power moonroof, and it adds high-intensity discharge (HID) headlights with automatic high beams and LED Daytime Running Lights. The high-beam feature detects oncoming vehicles and automatically switches the headlamps from high- to low-beam.
Customers looking for a pet-friendly vehicle will find a wide range of pet utility accessories available at Toyota dealerships. Among the available choices are a rear liftgate pet ramp, booster seat with harness, pet buckles and rear seat zipline-style harnesses, pet carriers and bucket seat, bench seat and hammock style waterproof seat covers.
The Venza sports an aerodynamic shape with short overhangs, forward A-pillar, crisp character lines, and a low roofline. Continuous brushstroke lines run from the front grille to the D-pillar. A bold front end features a distinctive grille, headlights and fog lamps for a sporty yet refined appearance. Venza’s sophisticated and confident appearance is completed by an angled rear hatch, spoiler and wide wraparound taillights that interconnect with the hatch door. Tight tire-to-body gaps contribute to the sophisticated, refined appearance.
The Venza design is highly practical, with a rear load-in height that is almost as low as that of the Sienna minivan. The generously sized liftgate opening enhances the vehicle’s utility. An available power liftgate integrates jam protection that detects obstruction in the door’s path and reverses the motor. Venza provides a low step-over height for improved ergonomics, and because the closed doors cover the rocker panels, the driver and passengers are protected from accumulated road-dust while getting into and out of the vehicle.
The Venza interior is designed to enhance driving enjoyment and offer premium comfort. Venza is available in three interior colors: Ivory, Light Gray, and Black, which is new for 2013. Each color is offered in fabric on LE and leather on XLE and Limited.
The flow of the center console creates a unique “60/60” design that gives both the driver and front passenger the feeling that 60 percent of the space is accessible from their seating position. All grades have a standard Optitron® speedometer and tachometer. The XLE and Limited grades also include a TFT multi-color center instrument panel display. Dual-zone automatic climate system controls are centrally located on the upper console, providing easy access for both the driver and front passenger.
Personal space lends overall comfort to the vehicle’s interior with ample head room, shoulder room, hip room and couple distance. Cargo-area utility is enhanced with fold-down 60/40 rear seats, one-touch fold-down seat levers and a tonneau cover.
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover powertrain for 60,000 miles and corrosion with no mileage limitation. Toyota dealers have complete details on the limited warranty.
The Venza will also come standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.
Toyota Confirms Prius Plug-In’s Eligibility for an Additional State of California Consumer Incentive and Its EPA Mileage Rating
As the 2012 Prius Plug-in models begin to arrive at Toyota Santa Monica and Toyota Hollywood, Toyota Motor Sales, Inc. announces that it has been approved for the State of California’s Clean Vehicle Rebate Program (CVRP).
Designed to promote the use of Zero Emissions Vehicles (ZEV) and related clean vehicle technologies, the CVRP is a consumer incentive made available in addition to the $2,500 Federal Tax credit¹ offered for qualified vehicles (more information available at: http://www.irs.gov/businesses/article/0,,id=219867,00.html). The 2012 Prius Plug-in also offers consumers eligibility for the State of California’s HOV lane sticker (information found here).
The CVRP program offers rebates to individuals, business owners, non-profit groups, and government entities that purchase or lease new eligible zero-emission or plug-in hybrid electric vehicles. Under this program, the Prius Plug-in is eligible for a $1,500 rebate that will be provided to consumers on a first come first-served basis. These grants are available when a vehicle is either purchased or leased for 36 months or longer. The CVRP is funded by the California Air Resources Board (ARB). Additional information about the CVRP incentive and application resources can be found on the EnergyCenter.org website.
The first-ever Prius Plug-in Hybrid, combines the benefits of the third-generation Prius Liftback’s Hybrid Synergy Drive with a dedicated electric driving (EV) capability, in a package that is priced more competitively than most currently available plug-in hybrids or pure Battery Electric Vehicles (BEV). The Prius Plug-injoins the Prius Family, which includes the third-generation Prius Liftback, the versatile new Prius v and the all-new subcompact Prius c, which will be available in March of 2012. The Prius Plug-in features a new Lithium-ion battery, which boosts its overall fuel economy and offers convenient charging times of only 2.5-3 hours using a standard 120V outlet or 1.5 hours using 240V.
While in EV Mode, the Prius Plug-in is rated by the EPA to drive up to 11 miles. It’s also capable of traveling up to 62 mph using electric power alone. During EV Mode driving, the Prius Plug-in is rated at 95MPGe (miles per gallon equivalent). In hybrid mode, it has an EPA combined mileage rating of 50 mpg. This means that when the EV Mode is depleted, Prius Plug-in still obtains the same estimated high fuel economy rating as Prius Liftback. With its Lithium-ion power and extended electric vehicle mode, the Prius Plug-in is EPA-rated for a total driving range of 540 miles.
It will be available in two models, the Prius Plug-in and the Prius Plug-in Advanced. The Prius Plug-in Hybrid model comes equipped with an abundance of standard features including LED Daytime Running Lights, Smart Key on three doors, Display Audio with Navigation and Entune™ with integrated backup camera, Touch Tracer Display, heated front seats, Remote Climate (A/C only), EV/ECO/POWER modes, unique15-inch 10-spoke alloy wheels, enhanced Multi-information Display and much more.
The Prius Plug-in Advanced model adds additional standard features including Premium HDD Navigation with Entune™ and JBL® GreenEdge™, Plug-in Hybrid Applications through a user’s smartphone (Charge Management, Remote Climate, Vehicle Finder, Charging Station Map², and ECO Dashboard²), Head-up Display, Dynamic Radar Cruise Control, Pre-Collision System, LED headlamps with auto on/off feature and integrated fog lamps, SofTex-trimmed seating, an eight-way power adjustable driver’s seat, Safety Connect and more.
The base MSRP for the Prius Plug-in Hybrid is $32,000. The Prius Plug-in Hybrid Advanced has an MSRP of $39,525. Both Prius Plug-in models are eligible for up to $4,000 worth of government-supported consumer incentives ($2,500 federal tax credit¹ and $1500 worth of the State of California’s Clean Vehicle Rebate Program), in addition to offering eligibility for California’s High Occupancy Vehicle (HOV) lane sticker.
It’s been twelve years since the Toyota Prius first came on to the American stage. Thought of as a science experiment then, and in many ways it was, now in it’s third generation the Prius Liftback IS the face of Toyota.
While the hybrid and plugin electric market may only be 2.5% of all vehicle sales in the U.S., the Prius accounts for more than 50% of those sales. The most shocking statistic is that 96% of all Prius’ sold, are still on the road today. Looking to expand the sales of the Prius, Toyota have expanded the sub-brand of Prius into four models, with the goal of the Prius family of vehicles surpassing Camry in sales.
The first expansion of the Prius family was the v, not quite a crossover, yet more than a wagon, it was Toyota’s move to get growing and active families more space to fit their lifestyle without compromising fuel economy or the integrity of the Prius name. The Plugin Prius will be the current Liftback model that will have the ability to drive 15 miles on pure electric, then revert back to a standard Prius Hybrid once the charge has been depleted. The last component is the source of our review, and that is the Prius c. It is a B-segment car, which will be competing against the likes of Toyota’s own Yaris and iQ, along with the Mazda2, Ford Fiesta, Chevy Spark, Honda Fit, Nissan Versa, Kia Rio and Hyundai Accent.
Powering the Prius c is an updated version of the venerable 1.5 liter inline four cylinder engine. It has been updated to improve efficiency with lighter weight valve springs, lighter tension weight piston rings along with a few other items like the elimination of an accessory belt so now that the power steering, air conditioning and water pump are all driven via electric motors to reduce drag and friction and improve fuel economy. This is paired with a Ni-MH battery pack that is about 2/3rds the size of the one found in the Liftback, which provides an additional 25.9 horsepower to the 73 horsepower engine. The transaxle in the Prius c is an all electric unit that has no belts.
Fuel economy is the raison d’etre in the Prius family and the Prius c will deliver that in spades. Rated by the EPA 53 city, 46 highway and 50 combined. We had the opportunity to drive for a short 25 mile loop that was an equal mix of surface roads and highway. On the surface roads we pulled down 63.5 mpg without really making an effort to maximize fuel economy, and at the end of the loop we had a combined 54.7 mpg, and that was while driving highway speeds of 70-75 mph. Keeping with the rest if the Prius family, the c also has start/stop technology, so that the car is running only when it needs to when stopped in traffic. If you are in stop and go driving, this is an excellent way to save a few extras drops of fuel.
Lest you think this B-segment car is cramped inside, it is not. Front seat passengers have plenty of room, no fear of rubbing shoulders with your passenger. For back seat passengers, two normal sized adults will be able to ride comfortably. We had the drivers seat set for us at 5’11”, then jumped in the back seat behind and were able to get in and out with no problem, and our knees were not touching the back of the driver seat either.
The rear seats do fold in a 60/40 arrangement allowing for good load flexibility, bicycles and snowboards will have no problem fitting inside. With the seats up there is 17.1 cubic feet of space in the hatch area, which should be more than enough room for day to day items, or runs to the grocery store.
In the upper trim levels Toyota have made Softex synthetic leather an option. Listening to their consumers, Toyota have eliminated the use of natural leather in the Prius family of cars. The Softext in our test car, was comfortable, had a quality feel to it, and was grippy so that we did not slide around in the seat.
There will be four trim levels to the Prius c, One, Two, Three and Four. Stepping up to trim level’s Three and Four will net you a smart key, which offers the ability to not have to take the key out of your pocket to get in the car, or need it for starting. The upper two levels also get you the top end audio system with navigation. It has a 6.1 in touch screen with AM/FM/SirusXM/HD Radio and also will play CD’s along with MP3 and WMA files through a six speaker system.
All trim levels have bluetooth as standard but trim levels Three and Four allow for advanced voice recognition. The top end audio system also includes Entune. Entune is a system that Toyota have developed that works with the data connection on your smart phone to supply Pandora, iHeart Radio, OpenTable, MovieTickets.com along with real time traffic, weather, fuel prices, sports scores and weather to you.
You register on a specific Toyota website with your cars VIN number, and then you can assign up to four different phones to the system so that everyone can taylor the system to themselves, if multiple people in a household share the car.
The Prius c also contains a 3.5 inch TFT display to the right of the offset digital speedometer. There are multiple levels of menus to explore within. Items like energy monitors, drive information, scoring the last 100 drives and how economical the current one is, 5 minute consumption. There is an ECO Savings level where you can program the current cost of gas in, and also the mpg of another vehicle to see how much you are saving with the Prius c. It also calculates the current cost of your current trip, and past trips, and brake it down into a cost per mile. It will also grade you on how economically you are driving and braking on a scale of 1-5 and display it in a bar graph.
Many people worry about safety in cars that are as small as the Prius c. To address this Toyota is including nine standard airbags along with items like ABS, traction control, vehicle stability control, brake assist, brake force distribution and smart stop.
Smart stop is a system that intervenes when both the brake and gas peddles are pressed at the same time. In a panic situation one might press down hard on both peddles without meaning to. The system senses this, and disengages the gas, it also incorporates a hill assist into the system so that if you are on a hill and stopped, you do not roll backwards when transferring from the brake peddle to the gas peddle.
Pricing for the Prius c in trim level One starts at $19,710, Level Two is $20,760, Level Three is $22,395 and Level Four is $23,990, all prices include the $760 destination fee. While this is certainly on the higher end of the B-Segment price structure, cars like Ford’s Fiesta can quickly top $20,000 as well once they are optioned up. The base price of the Prius c is about a $2,000 premium over the Yaris to give some context.
Out on the road the Prius c drives very well. While the handling can’t be called sporty, it is very competent. It is very agile, has a better ride quality than the Prius Liftback or v, and also transmits less road noise through the tires than the Liftback or v as well. The Prius c engineers took extra time to mitigate as much NVH from the car as possible and their work shows.
Acceleration in city traffic from 0-40 miles an hour is good, though not quick. Merging onto the highway the power can be best described as adequate. It is able to get on to freeways and merge without drama, and while you may feel you need to be going faster or accelerating quicker, once you look at the speedometer, you will see you’ve already gotten up to the speed of surrounding traffic. The car can engage an EV mode where it can run up to a mile with a max speed of 25 miles an hour.
The Prius c was able to run 75 miles an hour on the highway with no issues, it was not moved around by semi’s going past, it felt very stable, and the interior is quiet enough to hold a conversation in a normal tone of voice.
While the other versions of the Prius have never excited us all that much, we feel that the c is the first Prius that we can get behind. It truly was a fun and satisfying car to drive. In a time when gas is again approaching $4/gallon in the U.S., having a car that can pull down 50 mpg is an attractive proposition. And when that proposition asks very few compromises from you, it’s even more so. No the car is not a sports car, or a sporty car, what it is, is a small car that gets the job done, can be well equipped, and you don’t mind driving. While in the past, and even now with the Liftback and the v, the Prius’ could be described as automotive appliances, the c does not have that vibe, it feels like a car first, a hybrid second.
Designed to function as a city-friendly vehicle with an engaging driving experience, hatchback utility, and an EPA-estimated city fuel economy rating of 53 mpg, Prius c offers the highest city mpg rating of any vehicle without a plug. The all-new Prius c joins the Prius Family, which includes the third generation Prius Liftback, the versatile new Prius v and the Prius Plug-in Hybrid, which will be available in early 2012.
Unique Place in the Prius Family
A gateway into the Prius Family, the new Prius c will find favor with younger shoppers seeking a smartly designed, fuel-sipping subcompact car packing advanced drivetrain and in-car technology. The SULEV (Super Ultra Low Emissions Vehicle) rated Prius c will offer engaging driving dynamics and superior urban maneuverability. When the 2012 Prius c arrives in showrooms in March 2012, this all-new hatchback will offer:
* The highest rated city fuel economy of any vehicle without a plug*; 53 mpg in the city, and 46 mpg on the highway, for a combined rating of 50 mpg
* A starting MSRP of $18,950 with a proven hybrid powertrain and premium technology
* A premium hybrid experience thanks to a wide array of convenience and advanced in-car electronics features, including a standard 3.5-inch full color TFT multi-information display, Bluetooth® hands-free phone capability, USB port with iPod® connectivity, and available Display Audio system with Navigation and Entune™
Prius c: Four Grades
The Prius c will be available in four grades, offering desirable features, equipment, and enhanced capability providing consumers compelling value. All Prius c models will be equipped with a Hybrid Synergy Drive 1.5-liter DOHC, 16-valve engine with VVT-i, a 60 hp permanent magnet AC synchronous motor, and a 144 volt nickel-metal hydride battery which generates 25.9 hp of electric propulsion for a total hybrid system net output of 99 horsepower. The Prius c will be equipped with 9 standard airbags, driver and front passenger Advanced Whiplash-Injury-Lessening seats and Toyota’s Star Safety System ™ that includes Vehicle Stability Control (VSC), Traction control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), and Smart Stop Technology (SST).
The Prius c One base grade will offer many standard features such as automatic climate control, tilt-telescopic steering wheel with audio, climate, multi-information display and Bluetooth® hands free phone controls; and remote keyless entry with illuminated entry.
The Prius c Two grade offers a 6-speaker audio system, variable intermittent windshield wipers, a 60/40 split fold-down rear seat with adjustable headrests, cruise control, engine immobilizer, center console with armrest and storage compartment, and a cargo area tonneau cover.
The Prius c Three grade enhances the technology in the vehicle with improved audio and connectivity. The Prius c Three includes a Display Audio system with Navigation and Entune™ that adds a 6.1-inch touchscreen, Sirius XM Satellite Radio capability (includes 3 month trial subscription to XM Select Package), HD Radio™ with iTunes® Tagging, USB port with iPod® connectivity and control, vehicle information with customizable settings, and advanced voice recognition. Toyota Entune™ includes Bing™ and Pandora®; real-time info including traffic, weather, fuel prices, sports, and stocks. Apps available spring 2012 at no charge include iHeartRadio, MovieTickets.com and OpenTable®. Access to Entune™ services is complimentary for three years. In addition, the Prius c Three grade includes color-keyed outside door handles with touch- sensor lock/unlock feature, a tilt/telescopic steering wheel with audio, climate, Multi-information Display, Bluetooth® hands free phone and voice command controls, a Touch Tracer Display, and a Smart Key System on the front doors and liftgate with Push Button Start and remote illuminated entry. The Prius c Three allows buyers to add 15-inch alloy wheels and a power tilt/slide moonroof with sunshade as optional equipment.
The Prius c Four grade is distinguished by its 15-inch, 8-spoke alloy wheels, Softex-trimmed heated front seats, color-keyed heated power outside mirrors with turn signal indicators, and integrated fog lamps. Optional equipment for the Prius c Four includes 16-inch, 8-spoke alloy wheels with 195/50R16 tires and power tilt telescopic moonroof with sunshade.
2012MY Prius c Pricing Sheet
PRIUS c ONE $18,950
PRIUS c TWO $19,900
PRIUS c THREE $21,635
PRIUS c FOUR $23,230
2012 Prius c Options and Packages
Available for Prius c Three:
Power tilt/slide moonroof with sliding sunshade – MSRP $850
15-inch 8-spoke alloy wheels with P175/65R15 tires- MSRP $390
Available for Prius c Four:
Power tilt/slide moonroof with sliding sunshade – MSRP $850
16-inch 8-spoke alloy wheels with P195/50R16 tires – MSRP $300
16-inch Alloy Wheel Package: combines 16-inch 8-spoke alloy wheels with P195/50R16 tires and power tilt/slide moonroof with sliding sunshade – MSRP $1,150
Available Exterior Colors:
Blue Streak Metallic
Summer Rain Metallic
Black Sand Pearl
Magnetic Gray Metallic
Classic Silver Metallic
by Zack McDonald HybridCars.com
Toyota has upgraded its expectations for the 2012 Prius Plug-in’s official fuel economy rating, ahead of the vehicle’s March 2012 launch.
According to Toyota Division Group vice-president, Bob Carter, the 2012 Prius Plug-in returns 95 miles-per-gallon-equivalent (MPGe) in electric-only mode, and 50 mpg in hybrid mode. That’s a decent bump over Toyota’s previously announced numbers of 49 MPGe in electric-only mode and 49 MPG in hybrid mode. The revised figures were announced by Carter at a Toyota Prius C launch event in California this week.
At 95 MPGe, the 2012 Prius Plug-in essentially matches the rating of the 2012 Chevy Volt. For the 2012 model year, the EPA revised the Volt’s fuel economy ratings, increasing its electric mode rating from 93 to 94 MPGe.
The nearly identical efficiency ratings of the Prius Plug-in and Volt will inevitably lead to comparisons between the two leading plug-in hybrids—despite the vehicles’ divergent technology approaches, style, passenger and cargo space, and driving feel.
The 2012 Prius Plug-in Hybrid offers 15 miles of electric-only range at speeds of up to 62 miles per hour. The Chevy Volt is always powered via electric motor, though it uses a gasoline engine to recharge its battery pack after an EPA-estimated 35 miles. Due to its Electric Advanced Technology Partial Zero-Emissions Vehicle (eAT-PZEV) status, the Prius Plug-in qualifies for California’s carpool lane access—a perk now granted to the 2012 Chevy Volt as well.
To some, the most striking difference between the Volt and Prius Plug-in Hybrid might seem to be the sticker price. Starting at $32,760, Toyota’s Prius Plug-in Hybrid is significantly less expensive than the $39,995 Chevy Volt. However, the Volt qualifies for the full $7,500 federal tax credit, while the Prius Plug-in is only eligible for $2,500. The difference between these tax incentives brings the final purchase price nearly to parity.
Ultimately, the two vehicles provide two very distinct approaches to reach similar efficiencies. Throw in the Nissan LEAF (which is rated slightly higher at 99 MPGe,) and the forthcoming Ford Fusion electric (which is expected to crack the 100-MPGe barrier,) and it becomes clear that the actual MPGe ratings of the current mass-marketed plug-in vehicles are fairly close to one another. For consumers, choosing the right electric vehicle will most often come down to price, and finding the best range and drivetrain configurations for each individual or family’s lifestyle.