Tag: Impreza

Fortune Magazine Highlights Subaru's 45 Years Of Achievements

November 26, 2012 lacarguy Subaru Tags: , , , , , , , , , , , , , , , , , , 0 Comments

“It’s what makes a Subaru, a Subaru” is more than just an advertising tagline – it’s a philosophy for the Japanese car company. And over at Fortune Magazine, the staff chose to delve in, research and determine what exactly it is that makes a Subaru, a Subaru.

After nearly 45 years in the U.S. market, Subaru of America is currently celebrating a number of achievements. Most notably, Subaru became the only manufacturer with an entire product line of vehicles awarded “top safety picks” by the Insurance Institute of Highway Safety.

Safety has often been a hallmark of Subaru, and until the introduction of the BRZ sports coupe it was almost common knowledge that every Subaru came standard with the security and safety of all-wheel-drive. Today all-wheel-drive continues to come standard on all Subaru Legacy, Impreza, Forester, Outback and XV Crosstrek models. The BRZ forgoes this system in order to appeal to enthusiasts who prefer that power be sent exclusively to the rear wheels.

Subaru’s achievements have not gone unnoticed by the press, and as Fortune Magazine points out “Consumer Reports rates Subaru above Mercedes-Benz, BMW, and every other manufacturer in performance, comfort, utility, and reliability, and says the company makes the best cars in America. ALG (formerly Automotive Lease Guide), the industry’s arbiter of residual value and used-car prices, named Subaru the leader in retained value among mainstream brands.”

Even more importantly, consumer demand for Subaru vehicles continues to increase. While Fortune Magazine notes that, “By itself, the Toyota Camry outsells the entire Subaru lineup,” the magazine also points out that “Subaru is currently running with a 45-day supply, compared with the 65 days that are considered optimal in the auto industry.”

Such a short supply can be attributed to both continued growth by the company within the automotive industry, as well as an intelligent business strategy by corporate bigwigs within Subaru of America.

One part of this strategy is for the automaker to increase U.S. sales to 350,000 units per year by 2016; a goal that seems attainable for the company given the success of the redesigned Subaru Impreza. As Fortune Magazine states: “Sales [of the new Impreza] have doubled from a year ago, and dealers have less than a two-week supply.”

Subaru has come a long way since it first came to the U.S. in 1968 and sold the diminutive 360 microcar. Yet, along the way the company has kept to a core philosphy of selling cars that were quirky, fuel efficient, reliable and fun. Though the company is continuing to expand, Subaru’s relatively dimunitive marketshare of only slightly more than 2% of the automotive market means that the company hasn’t let global domination take over its corporate values.

Subaru isn’t trying to become the next General Motors or Toyota (though Toyota does own 16.5% of Subaru’s parent company Fuji Heavy Industries). Rather than putting sales first Subaru is instead putting the customer first. This philosophy is in many ways what makes a Subaru, a Subaru. To read even more about what makes a Subaru, a Subaru, and to learn more about the company’s history visit fortunemagazine.com.

Subaru Continues To Grow Thanks To It's Strongest Ever Lineup Of Vehicles!

October 3, 2012 lacarguy Subaru, Subaru Pacific Tags: , , , , , , , , , , , , , 0 Comments

There are many reasons that the newest brand and store in the LAcarGUY family is Subaru. The companies focus on the environment, the outdoor lifestyle, and giving back to the community all sync up with LAcarGUY’s values. On top of this Subaru is one of the fastest growing brands in the United States. During the downturn in the economy, and the terrible tsunami that devastated Japan, Subaru’s sales continued to grow, even as others fell off.

Subaru is like that band you’ve loved for so many years and you are baffled as to why they aren’t on everyones radar, they ARE that overnight success 30 years in the making! A combination of durability, dependability and value, along with a fresh new lineup of vehicles are just some of the reasons more and more people are discovering Subaru for the first time.

With September’s sales numbers just in Subaru’s sales year to date are up 25% over 201, year to date, and compared to September 2011, September 2012 saw a 32% increase in sales!

As we said, with newly refreshed models like the Outback, Legacy and Impreza, and the new XV Crosstrek just arriving in our showroom, and of course the highly acclaimed BRZ, it’s easy to see, with the strongest lineup in Subaru’s history, why more and more people are discovering the brand for the first time.

So many other manufactures now tout the availability of all wheel drive, like it’s something that was never available for vehicles other than trucks and large SUV’s, it is something Subaru has been offering across the product line for well over 20+ years! These years of experience are why Subaru has the most refined all wheel drive system in the industry.

If you haven’t had the opportunity to experience Subaru, we encourage you to come in for a test drive and see for yourself why your next car should be a Subaru, from Subaru Pacific!

Subaru Goes Live With New iPad® Apps

April 13, 2012 lacarguy Subaru Tags: , , , , , , , , , , , , , , , 0 Comments

Subaru of America, Inc. announced the release of Dynamic Brochure iPad® apps for the 2012 Subaru Impreza, Impreza WRX/STI, Outback, Legacy and Forester. Fun and interactive consumer tools, the apps showcase the confidence and capabilities of these models.

The iPad® apps feature new, fully photographic exterior and interior 360-degree views that allow viewers to experiment with paint colors and interior trims. The apps also include interactive feature demos, videos and comprehensive specifications.

The all-new Subaru Impreza 4-Door, 5-Door and Impreza Sport, rally-bred Impreza WRX/STI, rugged Outback, intelligent Legacy and the versatile Forester, all come standard with Symmetrical All-Wheel Drive and a balanced SUBARU BOXER® engine for exceptional handling and capability to match their accommodating interior versatility and comfort. Users can see, hear and explore the Subaru models and the technology right from the interactive iPad® apps.

The 2012 Subaru model iPad® apps build on the success of the industry-leading Dynamic Brochure program, which Subaru debuted in 2011, to give audiences more content and more engaging choices for information, comparison and sharing. The program also supports Subaru commitment to environmentally-friendly practices; the digital brochure platform helps to reduce paper usage, energy consumption, inks, and production waste.

“Subaru is excited to roll out the next generation of our leading-edge, environmentally-friendly Subaru model iPad® apps for 2012. These model app launches will be followed closely by the all-new Subaru Life Book featuring our full line of vehicles in a single app,” said Sondra Shiffer, brochures manager, Subaru of America, Inc.

These iPad® apps can be downloaded for free at:
http://itunes.apple.com/us/artist/subaru-of-america/id390914873

The All-New 2012 Subaru Impreza

January 18, 2012 lacarguy Subaru Tags: , , , , , 0 Comments

Borrowing styling cues from the larger Legacy, the all-new 2012 Subaru Impreza has crisp character lines and pronounced wheel arches that give it a more beefy stance. Compared to previous generations, the car has shed its cute quirkiness in favor of a more conventional three-box sedan and 5-door hatch silhouette.

Right off the bat, you might notice another interesting detail as the outside rearview mirrors have been moved off the door glass to the door itself. As a result, forward visibility is greatly enhanced due to the large fixed quarter windows, low beltline and A-pillars made thinner through the use of high-strength steel. Inside, the passenger space is larger than before, thanks in part to a slightly longer 104.1-inch wheelbase. An all-new dashboard features more upscale materials and design than previously, including a new navigation system display.

Under the hood, an all-new 2.0-liter BOXER four that not only feels more responsive than the 2.5-liter unit it replaces, but also delivers superior fuel economy. In fact, Subaru boasts 27 mpg city/36 mpg highway ratings that are the highest for a vehicle equipped with all-wheel-drive, which is standard across the line. The engine is rated at 148 horsepower at 6,200 rpm and 145 lb-ft of torque at 4,200 rpm. Transmission options include either a CVT or a 5-speed manual gearbox. The CVT used in the Impreza is not the same as the one found in the Legacy or Outback. It is one that has been tuned for specific integration with the new 2.0-liter engine in order to deliver a more linear feel to the acceleration and minimize the elasticity to the drivetrain. Best of all is the ability to use paddle shifters in a manual mode to operate the CVT through six distinct gear ranges.

Subaru will offer the 2012 Impreza in five trim configurations: base, Premium, Sports Premium, Limited and Sports Limited. Base models feature power windows and locks, an outside temperature gauge and a trip computer, while Premium trim adds 16-inch alloy wheels, steering wheel audio and Bluetooth controls, a rear stabilizer bar and a handful of other upgrades. Heated seats and a moonroof are optional for Premium models. Sports trim adds 17-inch alloy wheels, heated seats, fog lamps, roof rails and revised seat trim. Options for Limited include leather seats.

Pricing begins at $17,495 for the base. The base 5-door can be had for $17,995, while the most expensive model, a Sports Limited model, tops out at just over $24,000 with all the options. The 2012 Subaru Impreza is scheduled to arrive in showrooms this month. Continue to follow us on Twitter or check in on our Facebook page to find out as soon as the first one arrives. Or contact us to have one of our sales consultants contact you personally.