Tag: las vegas

Scion FR-S is Hottest Sport Compact at SEMA

November 7, 2013 lacarguy Concept Vehicles, FR-S, Scion, Scion of Hollywood, Scion Santa Monica, Toyota Tags: , , , , , , , 0 Comments

[youtube=http://www.youtube.com/watch?v=52zRsxUlbbY&w=560&h=315]

Scion presented four unique custom FR-S models to audience members of the Specialty Equipment Market Association (SEMA) show in Las Vegas, where the FR-S earned a repeat win as the event’s “Hottest Sport Compact” due to its mass appeal and seemingly limitless customization.

SEMA, CustomScion was able to showcase this wide appeal by showing off FR-S models that ranged from a 750-horsepower drift machine by GReddy Performance, to an FR-S that relayed the dreams of famed DJ Steve Aoki.Supra, SEMA

While GReddy removed the stock 200-horsepower four-cylinder engine of their FR-S to shove a turbocharged 2JZ-GTE six-cylinder engine from the legendary Supra under the hood of their car, Aoki used his taste for music to throw a complete mix table and custom sound system into his FR-S.

SEMAIn between these two extremes were the carbon fiber filled 500-horsepower Bulletproof FR-S Concept One and the Urban GT Sport Coupe; the latter of which features all-new front and rear bodywork that gives the FR-S a decidedly European look.

Scion FR-S, SEMAAnd if things work out, the FR-S’ versatility as a blank canvas for tuners and dreamers will go one step further with the anticipated inclusion of a convertible model.

Scion FR-S, Convertible, TokyoThough the reality of such a model is still up in the air, Toyota is re-introducing its Toyota FT-86 Open concept (i.e. Scion FR-S convertible) to the crowds of the Tokyo Motor Show.

Originally shown at this year’s Geneva Show, the FT-86 Open concept is abandoning its former white paintwork for a fresh coat of red. Toyota’s decision to continue to show and promote the FT-86 Open concept gives us hope that we may one day be able to drive a soft-top FR-S for ourselves.

For the latest Scion news, keep following LA Car Guy.

Image credit: Toyota

Toyota Bringing Six Custom Cars to SEMA

November 4, 2013 lacarguy Toyota, Toyota of Hollywood, Toyota Santa Monica Tags: , , , , , , , , , , 0 Comments

Camry, SEMA

Toyota will bring six vehicles to the Specialty Equipment Market Association show (SEMA) this week. All six are bespoke vehicles for the show; however, four of these vehicles will be going head-to-head in competition as part of Toyota’s Dream Build Challenge.

Based off of fan votes, one of these vehicles will be crowned victor by none other than Top Gear’s Rutledge Wood.

When marketing a competitive build-off, its best to enlist teams that are no strangers to competition: athletes and their corporate sponsors.

NASCAR driver Parker Kligerman and Kyle Busch Motorsports went the enthusiast route by turning a Toyota Camry SE into a functional rally car. Painted in classic Toyota Racing colors, the CamRally has a stripped away interior, fender flares to cover its wider track, and a big turbo mounted to the V6 engine.

SEMA, Oakley

Freestyle skier Simon Dumont and Oakley worked to turn the 2014 4Runner into a skiers dream machine. With an iPad integrated into the dash, rugged roof racks, and knobby tires, Dumont and Oakley’s 4Runner promises to get winter sports fanatics to their mountain of choice in full warmth and comfort.

SEMA

Channeling both Kligerman’s CamRally and Dumont’s 4Runner, BMX rider Drew Bezanson and Skullcandy turned an everyday Corolla into the Crusher Corolla. With a slick paint job and rally wheels, the Crusher Corolla has the go-anywhere vibe of the CamRally; however, an integrated bike rack, center console mounted iPad, and headrests that mimic Skullcandy’s latest headphones provides the Corolla Crusher with the comfort and technology that the CamRally lacks.

SEMAFinally, Supercross riders Justin Brayton and Josh Grant worked with Joe Gibbs Racing to make a Toyota Tundra that caters to the dreams and needs of supercross riders. Unique to their Let’s Go Moto Tundra is this truck’s eight-foot bed and CrewMax cab. That huge bed houses three television screens, a videogame counsel, fridge, and a toolbox, not to mention enough space to transports a motocross bike. The truck was also lifted to ensure that it could make it through rough terrain.

Log onto ToyotaDreamBuild.com to vote for your favorite.

2013_SEMA_DC_Tacoma13_53021_2524_lowThough not part of the Toyota Dream Build, DC Shoes took on the task of outfitting a Toyota Tacoma to tackle any snowy road or mounted. The truck won its own competition, in which fans voted among a number of designs, with the winning design making it past the drafting table to be turned into a real show car. The truck includes a snowplow, a roof-mounted pop-up tent, and an LED light bar to provide plenty of light when parked in remote locations.

SEMA

Last, but not least, LifeTime Fitness worked with Toyota to create a RAV4 that’s perfect for any triathlete. With an integrated hot water shower, blender, refrigerator, and custom roof rack, the LifeTime Fitness RAV4 has all the tools any triathlete needs to remain cool and comfortable.

Keep an eye on LA Car Guy to find out which Toyota Dream Build is dubbed champion, and for the latest auto news.

Photo credits: Toyota