Tag: Leonardo DiCaprio
Earlier this week, Fisker Automotive and the Leonardo DiCaprio Foundation announced a partnership to promote global sustainability, which is a cause that both organizations are deeply committed to. Fisker announced that DiCaprio and his foundation will participate in conversations to discuss Fisker’s plans to advance sustainable, responsible vehicles; and DiCaprio will work closely with marketing and promotional initiatives aimed at bringing awareness to sustainability and environmental awareness.
“My foundation supports efforts to secure a sustainable future for our planet and all its inhabitants,” said DiCaprio in a statement. “I am delighted to be working with Fisker Automotive to promote this shared vision.” In return for the foundation’s support, the automaker has pledged to support the charitable work of the Leonardo DiCaprio Foundation around the globe.
The Leonardo DiCaprio Foundation was established by DiCaprio and his family in 1998 with an effort to secure a sustainable future for the planet and all of its inhabitants. The foundation works on a variety of environmental and humanitarian issues including wildlife protection, forest preservation, healthy oceans, water access, disaster relief, and climate change.
“The Karma sedan – Fisker Automotive’s first car – is built according to the company’s sustainable and Accountable Design™ philosophy, which represents a dramatic leap forward for the auto industry,” says Henrik Fisker, Executive Chairman and chief designer, Fisker Automotive.
“Fisker’s approach to responsible luxury goes well beyond minimizing fuel consumption and tailpipe emissions. Fisker uses renewable materials and the lowest-impact technologies at every stage of the engineering, production and marketing processes.”
The Karma sedan, an eco-conscious vehicle designed and engineered in the U.S.A., features reclaimed and recycled interior wood trim from either the California wildfires or the depths of Lake Michigan. Other environmentally-conscious alternatives include an animal-free interior on the top-line Eco Chic model, the world’s largest solar panel roof, and “Diamond Dust” paint using flakes of recycled glass. DiCaprio was the first to receive a Fisker Karma in July 2011, straight off the production line.
Henrik Fisker and the Fisker Automotive Team are definitely taking home quite the list of awards this year–and their pile might just be complete with the latest accolade. The UK’s immensely popular Top Gear TV show host James May has just named the Fisker Karma his “Car of the Year” and Top Gear Magazine named the extended range vehicle “Luxury Car of the Year”–an award that has previously been graced upon high-end vehicles as the Mercedes-Benz CLS Coupe, the Jaguar XJ and the Rolls-Royce Phantom Coupe.
One of the biggest fans of the Fisker Karma is one of the brightest stars in Hollywood himself, Leonardo DiCaprio. So fitting is the Karma with DiCaprio’s lifestyle and beliefs, it would be tempting to say that he was the inspiration for the Karma. It would also be the truth. Henrik Fisher says that seeing Leo get out of a Prius at the Oscars in 2007 gave him the idea for starting Fisker Automotive. “He [DiCaprio] could have bought any car in the world,” he says. “And I remember seeing that on television and thinking to myself, you know, when you’ve got a guy who could buy any Ferrari or Rolls-Royce and he’s buying a Prius, you know something is changing dramatically.”
Since Leo ordered his Karma, there have been a number of updates and tests made on the vehicle. Top of this list the exhaust system. One of only two blemishes on the concept Karma’s record was the fact that the generator would butt in at the most inappropriate moments, like a loudmouth drunk at a cocktail party. One moment, you’re sitting in the cabin mesmerized but the quiet hum and the Karma’s sophistication, then, mid-bend, the shocking sound of flatulent elephants fill the cabin, shocking you out from the spell. But that’s all fixed now, thanks to a new resonator in the exhaust, known in-house by the very technical term, The Pizza Box, and some remapped software that controls when the 20W battery pack is charged. All that is audible now are a few soft clicks and whirrs as the drivetrain goes about its business, just as it should be.
The other key change is to the steering weight, which was perfect once the car got going but rather too heavy at parking speed. Some reprogramming of the steering pump has completely solved this, so now the Karma is as easy to park as it is to fling through a corner. Both these updates have been made to Leo’s silver car. DiCaprio is an environmentalist and a strong supporter of animal rights. One of his latest Tweets restated his support for the end of the ivory trade. This explains his choice of the Eco-Chic interior in his Fisker. It’s the top-of-the-line that features no leather, just textiles and reclaimed wood. All the while, managing to look, feel, and smell premium without any cow peel in it at all.
In response to the awards, Henrik Fisker said, “It is fantastic news that the Karma has won two awards from Top Gear. We realize that we are at the beginning of our journey and awards like this remind us we are on the right road–building enticing green cars that people actually want to own.” Fisker added that he was especially excited that this was a European award for an American-made car, “it’s a triumph that American engineers have designed and engineered this ground breaking car at our global headquarters in Anaheim, CA and that there is now a new American car option that is bold, beautiful, smart and environmentally responsible.”
There was quite a buzz last week when box office star Leonardo DiCaprio was seen around town driving his new Fisker Karma. DiCaprio, a long time Prius owner and environmental activist, was pleased to be the first person to take delivery Karma and was impressed with they style and the quality of the car.
But what is it like to drive this revolutionary car? Fisker Santa Monica got together with professional driver Kyle Shields and put together a test drive video for you to enjoy. Shields describes the styling of the Karma as a “cheetah in motion”. The Karma looks like it is traveling at speed, even when it is parked. We do not doubt that some who purchase the Fisker Karma will view it as a piece of sculpture. There is no doubt that you can walk around the car for hours and admire all the different lines of the car and enjoy it’s sheer elegance.
That elegance is not not just for the exterior. The interior is designed with the highest levels of style, luxury and environmental sustainability as well. The exclusive EcoChic™ series is based on an advanced sustainable animal-free approach that replaces leather with a high-grade textile and EcoPremium Suede™ trim. Certified Rescued Wood™ trim is sourced from Walnut Burl and Red Elm trees reclaimed from forest fires in the hills of southern California.
The Fisker Karma is sexy, fun, exciting, and brings the blending of luxury, performance and environmental consciousness to the world.