Earlier last week, Lexus revealed the 2015 RC F at this year’s North American International Auto Show. The Lexus RC F is powered by the fastest, most powerful V8 yet for Lexus, a 5.0-liter normally aspirated V8 engine with more than 450 horsepower and more than 383 pound feet of torque.
The following video was shown to the automotive press just before the RC F was unveiled:
In the past year, Lexus has shown glimpses of its bolder, more confident brand direction with new vehicles such as the CT 200h hybrid, LFA supercar and all-new GS sedan. This year’s exhibit at the North American International Auto Show (NAIAS) will exude excitement as the display highlights Lexus’ latest product offerings, including a breath-taking concept vehicle that is already garnering significant media attention.
Utilizing 14,300 square feet of floor space, the exhibit is divided into distinctive zones, including performance, hybrid and luxury. Overhead sail-like canopies mark the threshold of the exhibit, ushering guests into the “GS Gallery.” The all-new GS has become synonymous with the brand’s redefined image and new evocative styling.
“The 2013 GS has become symbolic of Lexus’ dynamic future,” said Paul Rohovsky, National Manager – Lexus Engagement Marketing. “The GS 350, along with its hybrid variant, the GS 450h, and optional F Sport package, play a vital role in conveying the boldness that customers can expect to see from Lexus moving forward.”
Further proof of the brand’s evolving design direction will be found in the LF-LC sport coupe, a concept vehicle making its worldwide debut on Jan. 9 at NAIAS. Crafted by Toyota’s Calty design studio in Newport Beach, Calif., the LF-LC’s clean lines emphasize motion, creating a distinctive look for this futuristic vehicle. Within the exhibit, a special pavilion, featuring an immersive theatre experience, has been created specifically for the LF-LC.
Lexus’ 552-horsepower LFA will be located at the heart of the exhibit, spearheading the performance zone. The LFA is a platform that demonstrates Lexus innovation and use of advanced materials and processes that are challenging conventional thinking in every detail of automotive design and production.
Another vehicle making its worldwide debut in Detroit is the updated 2013 Lexus LX full-size sport utility vehicle, due out later this year. The LX has earned the distinction of being amongst the best vehicles in its class since its introduction more than 15 years ago. This venerable vehicle will be flanked by other popular SUVs in the Lexus lineup, the RX and GX.
Interactivity was instrumental in the creation of this year’s exhibit as evidenced by an area dubbed “Engineering Amazing.” This gallery has several interactive displays that illustrate Lexus’ endless pursuit of perfection though engineering expertise and craftsmanship.
Toyota’s 30,000-square-foot exhibit will be a blend of new products bound for dealerships and concept vehicles that could pave the way for new vehicles and promising technologies. Among the headliners at the exhibit is a pair of vehicles debuting during Media Days at NAIAS. On Jan. 10, Toyota will unveil the NS4, an advanced plug-in hybrid concept vehicle. The news conference will feature the premiere of this concept vehicle as well as the North American debut of the Prius c hybrid. The Prius c will go on sale in 2012 and is the fourth member of the Prius “family” of hybrid vehicles. All four vehicles will be on display in a special “Prius Family Zone” in the exhibit.
Along with the NS4, a pair of other concept vehicles will also be featured in the “Technology Zone” of Toyota’s exhibit, after bowing at the Tokyo Motor Show last month. They include the FCV-R and Fun-Vii. The FCV-R is a fuel cell sedan concept with the “R” standing for Reality and Revolution. The Fun-Vii has been engineered to be able to connect wirelessly with the infrastructure and surrounding roads. The “Vii” is an abbreviation for Vehicle, interactive, internet. The Technology Zone also includes a cut-away vehicle and 3D cockpit display. Both displays convey future safety and convenience technologies presently being studied by Toyota for potential use in the next decade.
Toyota’s renowned Star Safety System will also be on display in the exhibit. Toyota’s standard safety equipment can be experienced interactively via a driving Safety Simulator.
In all, Toyota will have 30 cars, trucks and SUVs on display at the auto show. Traditional window stickers have been replaced by iPads mounted near each vehicle for pricing and options exploration. Product specialists will also utilize iPads and an on-site kiosk to demonstrate the features of Toyota’s new Entune multimedia system, now available on many 2012 models.
There are a few specialty vehicles available in the display, among them a Camry pace car for the 2012 Daytona 500, a Toyota Tundra pickup emblazoned with graphics from DC comics/apparel and a Prius Project Concept Bike – engineered and constructed with Prius’ innovative qualities in mind.
“This year’s exhibit is about where we’re heading as an automaker,” said Ruslan Polinovsky, Auto Show Engagement Manager at Toyota Motor Sales, U.S.A., Inc. “Visitors will not only see our award-winning cars and trucks but vehicles that show our environmental and technological leadership.”
Utilizing nearly 30 percent more space than last year’s show, Scion is using its additional real estate to erect an expansive product and media theater, dubbed “Thunderdome.” Gone is the Matchbox-style vehicle showcase, which was a mainstay on the major auto show circuit for nearly five years.
Featuring a 15-foot-tall, overhead LED surround structure, the new exhibit encloses its vehicles and guests in a brand-dominated environment. At the center of the exhibit will be the 2013 Scion FR-S compact rear-wheel drive sports car, making its North American auto show debut in Detroit. The FR-S goes on sale this spring and will be the focus of a press conference at NAIAS on Jan. 9.
In all, there will be nine Scion products on display, among them the Scion iQ micro sub-compact, which went on sale in the fourth quarter of 2011. Each product has a zone and a video wall. Every zone is equipped with a digital product information and comparison tool, plus the Scion sX – an award-winning, immersive guest experience that features branded content, user participation, and information sharing.
“Philosophically, we needed a modular canvass to showcase the breadth of our growing product line,” said Steve Hatanaka, Auto Shows and Special Events Manager at Scion. “Scion is true to its roots of authenticity, personalization and youth. We believe this new exhibit is a reflection of those principles and we’re confident that the media and show goers in Detroit will enjoy visiting our display and seeing our cars.”
The production version of its all-new, rear-wheel drive 2013 Subaru BRZ sports car will make its United States debut at the North American International Auto Show at Cobo Hall in Detroit on January 9th. The BRZ will add a new product line to the hot Subaru brand, which announced its fourth consecutive year of sales growth and a new all-time vehicle sales record for 2011.
The 2013 BRZ, which arrives in Subaru dealerships in late spring, was designed with one goal in mind—exceptional handling. To reach that goal, Subaru engineers developed a chassis that would deliver the lowest center of gravity (CoG) possible utilizing the excellent packaging of the brand’s Boxer engine design.
An all-new naturally aspirated 2.0-liter, 200-horsepower horizontally opposed (Boxer) engine was created. The new FA engine was developed to be more compact so that it could be placed lower and farther back in the chassis. To achieve the low CoG, a rear-drive layout was deemed necessary so the engine could be mounted as low as possible in the chassis. The engine placement allows for low polar moment and near-perfect balance for pure sports car handling.
With a low vehicle weight of just over 2,700 lbs., the direct injected 2.0-liter provides quick acceleration as it revs to its 7,400 RPM redline. The Subaru BRZ is available with either a six-speed manual or automatic transmission.
With a height of just 50.6 inches, swept-back roofline, bulging front fenders, short overhangs and pronounced rear haunches give the sleekly styled BRZ a lean, athletic stance. The Subaru BRZ will offer everyday comfort and practicality with 2+2 seating and expandable trunk space, along with the brand’s renowned safety and quality.