“It’s what makes a Subaru, a Subaru” is more than just an advertising tagline – it’s a philosophy for the Japanese car company. And over at Fortune Magazine, the staff chose to delve in, research and determine what exactly it is that makes a Subaru, a Subaru.
After nearly 45 years in the U.S. market, Subaru of America is currently celebrating a number of achievements. Most notably, Subaru became the only manufacturer with an entire product line of vehicles awarded “top safety picks” by the Insurance Institute of Highway Safety.
Safety has often been a hallmark of Subaru, and until the introduction of the BRZ sports coupe it was almost common knowledge that every Subaru came standard with the security and safety of all-wheel-drive. Today all-wheel-drive continues to come standard on all Subaru Legacy, Impreza, Forester, Outback and XV Crosstrek models. The BRZ forgoes this system in order to appeal to enthusiasts who prefer that power be sent exclusively to the rear wheels.
Subaru’s achievements have not gone unnoticed by the press, and as Fortune Magazine points out “Consumer Reports rates Subaru above Mercedes-Benz, BMW, and every other manufacturer in performance, comfort, utility, and reliability, and says the company makes the best cars in America. ALG (formerly Automotive Lease Guide), the industry’s arbiter of residual value and used-car prices, named Subaru the leader in retained value among mainstream brands.”
Even more importantly, consumer demand for Subaru vehicles continues to increase. While Fortune Magazine notes that, “By itself, the Toyota Camry outsells the entire Subaru lineup,” the magazine also points out that “Subaru is currently running with a 45-day supply, compared with the 65 days that are considered optimal in the auto industry.”
Such a short supply can be attributed to both continued growth by the company within the automotive industry, as well as an intelligent business strategy by corporate bigwigs within Subaru of America.
One part of this strategy is for the automaker to increase U.S. sales to 350,000 units per year by 2016; a goal that seems attainable for the company given the success of the redesigned Subaru Impreza. As Fortune Magazine states: “Sales [of the new Impreza] have doubled from a year ago, and dealers have less than a two-week supply.”
Subaru has come a long way since it first came to the U.S. in 1968 and sold the diminutive 360 microcar. Yet, along the way the company has kept to a core philosphy of selling cars that were quirky, fuel efficient, reliable and fun. Though the company is continuing to expand, Subaru’s relatively dimunitive marketshare of only slightly more than 2% of the automotive market means that the company hasn’t let global domination take over its corporate values.
Subaru isn’t trying to become the next General Motors or Toyota (though Toyota does own 16.5% of Subaru’s parent company Fuji Heavy Industries). Rather than putting sales first Subaru is instead putting the customer first. This philosophy is in many ways what makes a Subaru, a Subaru. To read even more about what makes a Subaru, a Subaru, and to learn more about the company’s history visit fortunemagazine.com.
There are many reasons that the newest brand and store in the LAcarGUY family is Subaru. The companies focus on the environment, the outdoor lifestyle, and giving back to the community all sync up with LAcarGUY’s values. On top of this Subaru is one of the fastest growing brands in the United States. During the downturn in the economy, and the terrible tsunami that devastated Japan, Subaru’s sales continued to grow, even as others fell off.
Subaru is like that band you’ve loved for so many years and you are baffled as to why they aren’t on everyones radar, they ARE that overnight success 30 years in the making! A combination of durability, dependability and value, along with a fresh new lineup of vehicles are just some of the reasons more and more people are discovering Subaru for the first time.
With September’s sales numbers just in Subaru’s sales year to date are up 25% over 201, year to date, and compared to September 2011, September 2012 saw a 32% increase in sales!
As we said, with newly refreshed models like the Outback, Legacy and Impreza, and the new XV Crosstrek just arriving in our showroom, and of course the highly acclaimed BRZ, it’s easy to see, with the strongest lineup in Subaru’s history, why more and more people are discovering the brand for the first time.
So many other manufactures now tout the availability of all wheel drive, like it’s something that was never available for vehicles other than trucks and large SUV’s, it is something Subaru has been offering across the product line for well over 20+ years! These years of experience are why Subaru has the most refined all wheel drive system in the industry.
If you haven’t had the opportunity to experience Subaru, we encourage you to come in for a test drive and see for yourself why your next car should be a Subaru, from Subaru Pacific!
Subaru of America, Inc. announced the release of Dynamic Brochure iPad® apps for the 2012 Subaru Impreza, Impreza WRX/STI, Outback, Legacy and Forester. Fun and interactive consumer tools, the apps showcase the confidence and capabilities of these models.
The iPad® apps feature new, fully photographic exterior and interior 360-degree views that allow viewers to experiment with paint colors and interior trims. The apps also include interactive feature demos, videos and comprehensive specifications.
The all-new Subaru Impreza 4-Door, 5-Door and Impreza Sport, rally-bred Impreza WRX/STI, rugged Outback, intelligent Legacy and the versatile Forester, all come standard with Symmetrical All-Wheel Drive and a balanced SUBARU BOXER® engine for exceptional handling and capability to match their accommodating interior versatility and comfort. Users can see, hear and explore the Subaru models and the technology right from the interactive iPad® apps.
The 2012 Subaru model iPad® apps build on the success of the industry-leading Dynamic Brochure program, which Subaru debuted in 2011, to give audiences more content and more engaging choices for information, comparison and sharing. The program also supports Subaru commitment to environmentally-friendly practices; the digital brochure platform helps to reduce paper usage, energy consumption, inks, and production waste.
“Subaru is excited to roll out the next generation of our leading-edge, environmentally-friendly Subaru model iPad® apps for 2012. These model app launches will be followed closely by the all-new Subaru Life Book featuring our full line of vehicles in a single app,” said Sondra Shiffer, brochures manager, Subaru of America, Inc.
These iPad® apps can be downloaded for free at: