The Prius Prime was released to give Toyota drivers the ability to drive without using any gasoline at all. The vehicle has a decent all-electric driving range and can make around-town commuting more affordable for drivers that take the time to charge up the Prius while at home. Unfortunately too many people are driving without charging the vehicle, or at least that’s what Toyota is finding. In order to increase the amount of home charging that’s going on, Toyota is teaming up with local electric companies throughout Japan in order to offer an incentive to Prius Prime owners. This incentive encourages them to drive around on electricity alone, and should improve air quality over time.

2017 prius prime

Electric Points

Toyota teemed up with five different local utility companies in Japan to offer special points to drivers that utilize electric-only power much of the time that they are driving around in the Prius Prime. These drivers will earn special points that they can cash in to help pay their power bill, or to buy special products with. It’s an exciting incentive program for the drivers that qualify for it, and should help give drivers a reason to try and avoid gasoline as much as possible.

Safe Driving Credits

The electric credits is not the only time that Toyota teamed up with outside companies to incentivize certain activities for its owners. The automaker also offered coffee credits for safe drivers a while back. Texting while driving is pretty dangerous, most of us realize that now, but the realization isn’t enough to keep all drivers from doing so anyways. That’s why Toyota teamed up with some companies over in Japan to encourage drivers to stop texting while behind the wheel. The system relies on an app that must be running while traveling down the road. Drivers can track their mileage without texting and will earn credit toward free coffee as they drive. It’s a simple system, but one that ended up helping drivers travel more than 1.6 million miles text-free.

These measures that Toyota is taking are great steps toward safer driving practices. They show that the automaker is responsible and they display a real concern for healthy driving practices.