by Zach McDonald |

The Toyota Prius Plug-in is designed to give variable results in fuel economy depending up on how it is used, thanks to its 11-mile EV Mode driving range. Use it to drive only short distances in between charges and the Prius Plug-in can regularly operate without any gasoline whatsoever. Drive longer distances between charges and it will perform closer to a standard Prius.


In an effort to gamify this disparity, Toyota this week announced the Prius MPG Challenge. Five waves of charitable organizations comprised of as many as eight groups at a time will be given Prius Plug-ins to drive for 30 days. Participants for the first wave of the challenge will be based in the New York Tri-State Area, and include the Greyston Foundation, Greater Mercer TMA, Bloomfield College, RYASAP, Glamourgals, and Helping Hands Food Pantry.

“By tapping regional organizations, we’re able to engage at a local level while demonstrating the Toyota Prius Plug-In‘s ability to improve the lives of our fellow community members,” said Toyota New York Region general manager David Christ in a press release.

Each group’s fuel usage will be recorded via the car’s on-board trip computer over the course of the month. The winning teams will receive $2,500 for first place, $1,000 for second place, and $500 for third. Each car must travel at least 500 miles total, with a weekly minimum of 75 miles. Fans can monitor the progress of the challenge on Twitter, Facebook, and Instagram.