Tag: toyota hybrid technology
Developing new automotive technologies can be extraordinarily expensive and it makes sense to advance technology in the most affordable way possible. That’s why many car companies are starting to work together to try and lower research and developments costs for new technology. Toyota is considering a partnership with Mazda so that both companies can improve their lineup affordably. Toyota is known for its hybrid and fuel cell technology and Mazda has some highly efficient gas and diesel engines. By sharing these technologies amongst each other both automakers could improve their vehicles noticeably.
An Existing Relationship
Toyota and Mazda already have a mutually beneficial relationship and this latest deal would just be expanding upon the benefits that both are already enjoying. Currently Toyota is making its gas-electric technology for some of Mazda’s lineup and Mazda is working on developing a small car at its Mexico plant for Toyota. Mazda should start development on the vehicle later on this year.
Meeting Strict Emissions Requirements
All around the world governments are cracking down on fuel efficiency and emissions standards. The governments want cleaner vehicles. They want less pollution going into the air and they want their nations to stop depending on fossil fuels so much. What this really means is that automakers have a lot of work ahead of them and they will probably spend a great deal on research and development to meet the new guidelines and remain in operation legally. While some automakers are focusing on lobbying and stopping these new laws, or at least softening the requirements, other car companies are striking up relationships to try and spread these developments costs amongst themselves. With the new Mazda engine technology Toyota will be able to make its lineup more efficient and improve MPG across its lineup. Toyota fans can expect even more impressive vehicles in the future with technology that was only available to Mazda previously. Mazda will be able to make similar changes to its own lineup and will likely begin offering some hybrid and possibly fuel cell cars in the future to help reduce its dependency on gas and diesel.
Mazda plans to form additional partnerships in the future, and with Toyota giving out information and working to expand its fuel cell technology so aggressively it’s likely they will form new partnerships in the future as well. Each new partnership helps bring better more technologically advanced vehicles to the marketplace for everyone to enjoy.
Toyota has announced that it will showcase an exciting new concept car at the Frankfurt Motor Show next month. Dubbed the Hybrid-R, Toyota promises that the concept will feature the same Toyota Hybrid System-Racing (THS-R) technology found in the TS030, Toyota’s FIA World Endurance Championship car.
The TS030 took second place at the recent 24 Hours of Le Mans. Powered by a 3.4-lier, naturally aspirated V8 and a capacitor-based hybrid system, the results are 530 horsepower from the engine and an additional 300 horses from the electric motor and batteries.
No other information has been released, but the news is that Toyota is adapting its racing technology for a concept definitely creates some excitement for future hybrid developments. More information will be announced at the press conference on September 8th so stay tuned.
The automotive sector sees Toyota, Ford and Honda claiming first, second and third spots in Interbrand’s 2013 Best Global Green Brands report. Brands found on the list have been recognized for their initiatives to promote positive impact on the environment and communities.
“The report provides leading brands with the insights they need to develop robust strategies – strategies that will not only drive their businesses forward, but also have a positive impact on the environment and communities in which those businesses operate,” Jez Frampton, global chief executive officer of Interbrand – a brand consultancy firm, said.
The report goes on to examine the gap between a corporation’s environmental practices and consumers’ perceptions of those practices. When identifying the top 50 Best Global Green Brands each year, Interbrand selects from the 100 brands that make up its annual Best Global Brands report. The company then conducts extensive consumer research to capture public perception of the brand’s sustainable or green practices and compares that to environmental sustainability performance data provided by Deloitte – data that is based upon publicly available information.
“What makes Best Global Green Brands report unique and valuable is that it examines performance and perception in action,” Frampton said.
David Pearson, Deloitte’s global sustainability leader, noted: “Sustainability continues to assert itself on the business agenda. Customers and stakeholders are holding businesses more and more accountable for sustainability performance, and businesses are working hard to ensure that their external perception reflects their internal efforts. Leading global brands are thus showing increased focus and innovation in the sustainability realm – leading to improved programmes and reporting.”
Automotive brands make up 50 percent of this year’s top ten with Toyota, Ford and Honda as the top three, while Nissan and Volkswagen take fifth and seventh spots respectively. The heavily regulated automotive industry has effectively demonstrated its innovations and firm commitment to manufacturing vehicles in more sustainable ways. Although most brands have made strong efforts to meet sustainability goals and comply with regulations, the top brands have been recognized for their commitment to sustainability through investments in creating innovative products such as hybrid technology. As the top global green brand, Toyota continues to dominate the hybrid vehicle market with its line of Prius models, where 2.9 million were sold worldwide in 2012.
Toyota is also exploring the future of mobility by building a low-carbon society called Toyota Ecoful Town in Toyota City, Japan. From reducing greenhouse gas emissions to using reusable metal containers for shipping and distribution, Toyota is a leading example of what can be achieved – both in terms of performance and perception – when a company makes sustainability an integral part of its overarching business strategy.