Tag: Toyota of Hollywood

The Hollywood Central Park Offers the Community a Real Opportunity

April 13, 2015 lacarguy Green Articles, Hollywood Central Park, LAcarGUY Sustainability, Toyota of Hollywood Tags: , , , ,

LAcarGUY and Toyota of Hollywood formed a connection with Lori Goldman of Friends of Hollywood Central Park to help aid the effort and bring this beautiful dream to fruition. Lori Goldman was interested in forming a relationship with Toyota of Hollywood because it’s been a mainstay in the local community for more than 50 years. If there’s any business interested in helping the local community one with such a long-standing history is it.


All of the added space provides room for countless playgrounds, baseball fields and even an amphitheater. It gives people an area they can go to connect with nature, and get outdoors a bit more. The local park would encourage active fitness and provide a place to run or walk dogs. It’s a cool project that helps bring nature to those who are in serious need of it. The community in this section of Hollywood currently have the lowest ratio of open space to population of any area in California, and if there’s anyone who could benefit from such a project, it’s them. Overall the project will bring 38 acres of lush green park land to the community.


There are countless benefits that come along with this massive one-mile length of proposed park. It would help provide clean air to the rest of the city while providing more than 40,000 jobs to the local community. The project offers a fun and natural place for more than 80,000 local kids to play. It also helps connect both sides of the community that were normally split in two because of the highway.

As the project develops it’s easy to see how beneficial the new park would be for the community. There are still some problems that need to be overcome before the project can actually begin, but with each passing meeting the project comes a little closer to being reality and that’s an exciting thing for the Hollywood community.

Introducing the Hollywood Central Park Project

April 2, 2015 lacarguy Community Involvement, Eco Partners, Hollywood Central Park, LAcarGUY News & Events, Toyota of Hollywood Tags: , , , , , , ,

Since 2009 the non-profit organization Friends of Hollywood Central Park have been working tirelessly to see their dream of a large central park in Hollywood come true. With aid from major sponsors such as LAcarGUY and Toyota of Hollywood as well as hundreds of other supporters the park dream is slowly coming true. The proposed park would sit between Hollywood and Santa Monica BLVD on US 101 will take up a total of 44 acres of land, and provide 38 acres of park to local residents. The park would provide a valuable spot for local festivals and hundreds of thousands of locals access to facilities that aren’t currently nearby. Over 180,000 people live within a mile of the park location, including 40,000 children who could all benefit from having a place to play. HCP_4_10.27.11_Full-02_cs3 Partnership

Both Toyota of Hollywood and LAcarGUY are happy to be sponsors of the Hollywood Central Park project. They are providing funding and exposure to help increase awareness and get the project the support it needs. Throughout April Toyota of Hollywood will put on a display in their showroom based around the park project, and will also distribute information about the project through its social media accounts, blogs and the LAcarGUY email database. These efforts should help make citizens aware of the project and increase the support that it has as well.

Creating the Park

In order to bring this new park to life the plan is to cap US 101 between Hollywood and Santa Monica Blvd. Doing this would create a mile long stretch of park accessible to a wide range of local citizens. The project isn’t a simple one, and it’s not something that will be completed in a few weeks or even months, but it’s a worthwhile one. The project is estimated to create around 40,000 jobs directly and indirectly. Between local hire positions, entry level offerings and apprenticeship programs the new park project will offer a lot to the local community.

There currently isn’t a timeline for the park project to be completed, and it’s still in the initial planning phase. A scoping meeting was held in September of 2014 and the committee is continuing to work through issues that were voiced at the meeting by local community members. It’s a work in progress, but the Hollywood Central Park is an important project that will benefit the community overall. For more information about the project visit http://hollywoodcentralpark.org/home for updated news and additioanl coverage about what’s going on.

Attend the UCLA Game on December 28th for a Chance to Win a 2015 Toyota Corolla

December 23, 2014 lacarguy Toyota of Hollywood, Uncategorized Tags: , , , , , ,

Each year LAcarGUY teams up with sponsors to help deliver the LAcarGUY Super Shot competition at UCLA games throughout the season. The contest helps get students involved and gives them an opportunity to win exciting prizes. It also provides a good opportunity for the sponsor to get their name out to the community while helping fund the UCLA basketball season. During the December 28th game Toyota of Hollywood is offering an exceptional new car as the grand prize, something that should get UCLA students excited.

Kyle Hyman UCLA Super Shot

The Super Shot Competition

At the beginning of each UCLA game students are encouraged to visit the LAcarGUY booth and put their name into a drawing for the Super Shot Competition. Out of all the submitted names, three are chosen randomly. Those chosen are asked to complete a set of basketball shots of increasing difficulty, and will be provided with prizes of increasing value as they progress.

They have 30 seconds to try and make a lay-up, a free throw, a 3-point shot and a half-court shot. Those who sink all shots will win the grand prize which is a new car from one of the participating LAcarGUY dealerships.

Bring Home a 2015 Toyota Corolla!

Go and watch the December 28th UCLA game for a real chance to win a brand new Toyota Corolla vehicle valued at $16,900. It’s being offered by Toyota of Hollywood, and it’s available as the grand prize for the Super Shot competition. Even if you don’t manage to score the grand prize you’ll have a chance to win a collection of additional prizes all of which are worthwhile.

Benefits to Advertisers

Any advertisers who choose to support UCLA will be given recognition throughout the Super Shot event. The video board will feature a prominent logo of the organization and each of the smaller LED signs will also display the logo. A large logo will be shown on television sets at home, and a live announcement will be made during the competition. Finally the sponsor will be given a web banner on the highly trafficked UCLAbruins.com website that receives over 500,000 impressions throughout the season. Geo targeting can be added to the ad for more effective advertising as well. This represents a great opportunity for a business local to the Los Angeles area to build up a name and gain some recognition.


The 2014 Coastal Cleanup Day is a Huge Success for Heal the Bay and LAcarGUY

October 11, 2014 lacarguy Community Involvement, Green Team, Heal The Bay, LAcarGUY News & Events, LAcarGUY Sustainability Tags: , , , , 0 Comments

Saturday Sept 20th was a big day for Heal the Bay and the team at LAcarGUY. It was the 25th annual Heal the Bay Coastal Clean Up Day spurring countless teams to action around the country picking up their local beaches in one of the largest cleanup events of the year. It was a big day for the LAcarGUY cleanup team as well and they had more than 160 volunteers in all working hard to clean Will Rogers State Beach. That’s the biggest volunteer group of any corporate organization, and that’s the second year that they’ve broken that record, they managed to smash it in 2013 as well.

lacarguy 2014 coastal cleanup


Success During the 2014 Coastal Cleanup Day

Each year Heal the Bay puts on a Coastal Clean up Day around the country. Participating groups go out to their local coast and clean the waterway, improving the environment for everyone. During the 2014 single day event more than 44,880 lbs. of debris were cleared away from coasts around the country. A total of 11,275 volunteers came together and worked to not only better the environment and enhance beaches at 50 different locations, but set a great example for other people to follow as well.

Strange Items Found During Cleanup

Each year it’s fun to see what strange items are found during the massive cleanup, and this year’s results don’t disappoint. A handgun was found at Malibu Surfrider Beach, so good thing that was cleaned away. During the cleanup at Tujunga Wash a Beauty Queen DVD was picked up, and at Redonda Beach, 4 octopi and 100 crabs were found living in trash and helped to a better environment.

It’s amazing what things are left around at our beaches, and some of the oddest finds, like the handgun, only reinforces how important it is to take time to pick up once and awhile.

2014 lacarguy coastal cleanup team

The Dealership Contest

LAcarGUY put on a friendly dealership contest this year between its several locations to see who could put together the largest group of volunteers. Toyota of Hollywood managed to land first place by a landslide with an impressive 51 volunteers. Lexus of Santa Monica managed to get together a team of 35 volunteers for second place and Toyota of Santa Monica took third with 22 volunteers.

Coastal Cleanup day’s an important event that shows how much can be accomplished through careful organization and hard work. The volunteers who participated in the single day event managed to remove over 22 tons of debris from more than 50 beaches and clean up these natural environments for everyone to enjoy. It was a massive undertaking but most of the volunteers would agree that the results are worth the effort.

Toyota of Hollywood Celebrates Completion of School Garden Project

June 28, 2013 lacarguy Community Involvement, Environmental Media Association, LAcarGUY News & Events, Toyota of Hollywood Tags: , , , , , , , 0 Comments

If you’ve been following our posts about the School Garden Project at Helen Bernstein High School, we are glad to be able show you the wonderful final outcome. Initially, the school was was built on concrete grounds. With the addition of the school garden, it has been transformed into a lush greenspace where students, teachers and parents can learn not only how to grow their own vegetables but also be encouraged to eat healthy.


Watch the following video as members Toyota of Hollywood, LAcarGUY and Environmental Media Associations Young Hollywood celebrated the completion of the school garden project. Celebrities, Lance Bass, Amy Smart, Dawn Olivieri, and Alison Sudol were on hand to celebrate with the students and faculty of Helen Bernstein High School:


A Look At The All New 2013 Toyota RAV4

March 12, 2013 lacarguy Toyota Tags: , , , , , , , , 0 Comments

The RAV4 is a keystone in Toyota’s lineup. Through three generations, it has been the entry level crossover vehicle for over one million families.  In the last 10 years the small crossover segment has grown from virtually nothing to almost 20% of the new car market.  Because it is a segment filled with many first time car owners, or the first new car people have purchased, it’s also a critical segment for building long term customer loyalty.

2013 Toyota RAV4-7

The acceleration in development in this segment has been very brisk and what looked new and fresh just two or three years ago, looks cheep and outdated today.  In to this Toyota brings its fourth generation RAV4, looking to cement its place among the volume sales leaders in the segment.

Toyota says that they have sold 1.7 million RAV4’s since the model came to market in 1994 and that 80% of them are still on the road today.  The compact SUV market has gone from just a few models in the early 90’s to now 45 different models today.

In many ways what Toyota is doing with the trim levels of the new RAV4, harkens back to the days of the mid 80’s when, there would be two or three trim levels and few options to choose from.  The fourth generation RAV4 comes in three trim levels, LE, XLE and Limited..  Toyota’s philosophy was to bring trim levels to a spec where each model offers 90-95% of the options that customers tend to order.  This philosophy gives RAV4 customers more bang for their buck when they go to purchase. For 2014, all RAV4 models will come with a 6.1” touch display as well as a backup camera, Bluetooth connectivity and projector beam headlights with auto off.

As you move up trim specs you will get ENTUNE with Navigation, 17” alloy wheels, (18” alloys are exclusive to the Limited model), power moon roof and dual zone climate control.  Cloth is the material of choice for LE and XLE, with Soft-Tex being offered on the Limited models.  Toyota describe Soft-Tex as, “leather, without the cost”.  There are soft touch materials through the cabin in all trim levels, and some hard plastic materials in high touch point areas for controls like the window switches, and the gear shift.

2013 Toyota RAV4-3

The RAV4 comes standard as front wheel drive, with All Wheel Drive being an option.  Toyota also note that 65% of RAV4 purchasers will choose the AWD option.  New in the AWD models is active torque control, which works to put the power where it’s most needed, and aids in sharpening handling on dry pavement.  Sensors in the system will direct power to the wheels to aid in turn-in for corners giving the RAV4 a sporty feeling when driven on twisty roads.  It is still possible to lock the differentials in AWD mode for off road driving, or in snow or muddy terrains, and Toyota has now made this a maintenance-free system as well.

Also aiding in handling, the RAV4 is 1.2 inches lower than the out going model, though it still maintains a healthy 6.3 inches of ground clearance.

A big change for the new RAV4 is the elimination of the V6 as an option.  Across the range there will be one engine choice, a 2.5 -iter four-cylinder producing 176 horsepower at 6,000 RPM and 172 ft/lb of torque at 4,100 RPM. While the peak power is higher in the engine range, Toyota is bringing the RAV4 into the modern age by dropping the previous models four-speed automatic gearbox for a standard for the class six-speed unit.  With more gears spaced closer together, the RAV4 looses little in acceleration to the previous V6, yet sees considerably gains in fuel economy.

The 0-60 sprint takes 8.9 seconds and the EPA rating for the RAV4 is 24 city, 31 highway and 26 combined for front drive models, and 22/29/25 for AWD models.

Pricing for the 2013 RAV4 starts at $23,300 for the front-drive LE model, $24,290 for the XLE and $27,010 for the Limited, the AWD option adds a $1,400 premium.  Toyota estimates that 45-50% of buyers will choose the XLE model, which will come with a moon roof, dual zone climate control and sports seats.  There will be the option of Navigation with Entune for $1.030.

2013 Toyota RAV4-10

One of the trademarks of the RAV4 has been the spare tire carrier out back, and the swing open door to the rear cargo area.  With the 2013 model, both of those are now gone.  The spare tire is housed below the cargo floor and the rear hatch opens traditionally, and now with power assist and the ability to set an opening height for those that are short of stature or in areas with low overhead ceiling height.  Not only does this aid in functionality, it also in rearward visibility.

Special attention was focused on making the cabin of the 2013 RAV4 much quieter.  Acoustical glass was used for the windshield, and extra sound deadening materials were placed throughout the cabin.  Driven back to back with the outgoing model there is a noticeable difference in wind and road noise that protrudes into the cabins of the two RAV4 generations.

2013 RAV4 Limited_120

While the new RAV4 lacks the fore and aft adjustments for the rear seats that the outgoing model had, the rear seat of the 2013 RAV4 has more leg room over the outgoing model, and the rear seats do recline for added passenger comfort.  With the rear seats up, the cargo area has 38.4 square feet of cargo room and with the seats folded down it increases to 73.4.

2013 RAV4 Limited_110 copy

The dashboard and the driver’s cockpit now look modern in the new RAV4.  The use of soft touch materials and French stitching bring a new level of refinement.  Going back and forth between the old and new RAV4’s lets you see just how much of a leap forward the new car is.  Toyota is using what they call a “color block concept” in the interior, and it gives a strong bold look to the interior that refrains from being over the top.

Out on the road the new RAV4 is miles above the outgoing model in every way.  The ride, handling, comfort, and NVH levels are noticeably better right off the bat.  The new RAV4 has electric power steering for the first time. What buyers of RAV4 will notice is that below 10 miles an hour the steering is effortless, yet, picks up weight and feel as speed increases to give good feedback and confidence when going down the road.

Previous owners of the RAV4 will take note of is that there is no longer an option of third row seating.  Toyota’s research deemed, that customers looking for seven passenger accommodations would be better served by stepping up to the larger Highlander.  In making the RAV4 a five-passenger only configuration, they felt they could maximize space efficiency, passenger comfort and legroom.

With the 2013 model, the RAV4 is now competitive in its market segment.  Some of its competitors may offer more space, and/or more power, however, it comes at price that is often times far north of the RAV4’s.  What the RAV4 brings to the market is a solid product with exceptional value that stays true to what made it so popular, yet now, is competitive with its modern interior, amenities and numerious convenience features that buyers today expect.

Winter Planting Begins At The School Garden Project

November 14, 2012 lacarguy School Garden Project, Toyota of Hollywood Tags: , , , 0 Comments

Toyota Hollywood employees along with Helen Bernstein High School
students began their Winter planting today with Kale, Brussels sprouts,
beets, onions, carrots, turmeric and chives. The parent volunteers and
students also did an amazing job with “garden maintenance” by pulling
all those darn weeds and making it easier for us to plant today. Thank
you! Just look at the photos – the garden is so alive!

In addition to their many responsibilities as students, the Garden Club
has offered to donate the garden vegetables to needy families of Helen
Bernstein HS.

Toyota Produced 1,255,635 Vehicles In North America During 2011

March 21, 2012 lacarguy Toyota Tags: , , , , , , , , , , , , , , , , 0 Comments

After a tragic year in Japan and a strain on the parts supply chain, Toyota still managed to find a way to produce over 1.25 million vehicles and 1.14 million engines in North America alone, along with completing three major expansion projects in the United States.

In total, Toyota produces 12 models in North America: Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Sequoia, Sienna, Tacoma, Tundra, Lexus RX350 and Venza. What’s more, the following United States expansion projects were completed in 2011:

  • Toyota Motor Manufacturing, West Virginia completed an expansion resulting in increased 6-speed automatic transmission production bringing the plant’s total employment to approximately 1,100.
  • Toyota Motor Manufacturing, Alabama began 4-cylinder engine production in the fall, resulting in 240 new jobs.
  • Toyota Motor Manufacturing, Mississippi began Corolla production in the fall, adding 2,000 jobs.

Looking forward, Toyota expects to assemble its 25 millionth vehicle in North America this year (2012), and will begin producing its all-electric RAV4 at its Woodstock, Ontario facility.

Toyota’s manufacturing site in Kentucky produced the most vehicles in the United States with 371,694 units produced, where over half of which were Camrys. Toyota’s Indiana plant put in a lot of work as well, producing just under 244,000 units, many of which were Sienna minivans. However, it was Toyota Manufacturing of Canada with the top number, producing 458,729 units, nearly all of which were Corolla sedans and RAV4 crossovers. Also of note is Toyota’s Virginia engine plant, which produced nearly half a million four and six cylinder engines. Kentucky was just under, producing over 415,000 four and six cylinder engines.

2012 Toyota Tacoma Wins Pickuptrucks.com Midsized Truck Shootout

March 20, 2012 lacarguy Toyota Tags: , , , , , , , , , 0 Comments

In the mid-sized pickup truck market, there’s one and only one truck that completely dominates the segment. And that title belongs to the Toyota Tacoma. And with major contenders like Ford withdrawing from the niche, the Tacoma stands out even more as the clear winner. But even though the Tacoma is the undisputed sales leader year-in-and-year-out, is the truck really that much better than the competition? The experts at pickuptrucks.com have the answer. The verdict: the Toyota Tacoma lives up to every ounce of its reputation as a dependable mid-sized truck, finding itself ahead of the pack when it comes to off-road ruggedness and is an overall standout in real-world performance.

2012 toyota tacoma
Mark Williams, editor-in-chief of Pickuptrucks.com and his team pitted seven trucks in a free-for-all comparison test in multiple categories. The lineup included the 2012 Chevy Colorado, 2011 Ford Ranger, 2012 GMC Canyon, 2012 Honda Ridgeline, 2012 Nissan Frontier, 2012 Suzuki Equator, and the 2012 Toyota Tacoma. The trucks were thrashed, beaten and bruised on the dynamo, on the drag strip, in the desert, and on the highway — all to find out which truck is worthy of winning the high-budget, high-stakes comparison test.

To begin with, let’s have a look at the Tacoma on paper. With a starting price of just $22,100-$29,900, depending on the model, this purpose-built truck has the option of a 2.7-liter inline-four cylinder gasoline engine that puts out 159 horsepower with fuel economy rated at 10.0 L/100 km in the city and 7.7 L/100 km on the hwy. Upgrade to the 4.0L V6, and the output is bumped up to substantial 236 horsepower. Transmission offerings are diverse, with a 4-speed automatic, a 5-speed automatic, a 5-speed manual, and a 6-speed manual. Some rugged options include mud-guards, skid plates for the underbody, Hill Start Assist Control (HAC) and Downhill Assist Control (DAC). As a result, the Tacoma was given 372 points out of 400 in value judging and 142 points out of 160 in expert impressions as tallied by Williams and company. And while the Honda Ridgeline and Nissan Frontier came close to the Tacoma’s overall score of 514, the Toyota Tacoma won outright.

Another defining element of the Shootout happened to be the unladen quarter-mile testing. The testers collected data from the trucks every 200 feet as the trucks paced as fast as they could down a quarter-mile drag strip. To nobody’s surprise, the Tacoma finished near the top again, crossing the finish line with a time of 16.43 seconds at 85.1 mph. It was second only to the Chevrolet Colorado, which was equipped with a less-fuel efficient V8 engine, edging the Toyota by less than a quarter of a second in quarter-mile acceleration. Also nearly identical between the Chevy and Toyota was 0-60 mph acceleration, at 8.12 and 8.17 seconds, respectively.

The PickupTrucks.com team then filled the beds of all the trucks with 40-pound bags of rock salt, until each truck had its Gross Vehicle Weight Rating maxed. Being that each truck had different capacities, each truck carried a different load. For the Tacoma, it was 22 40-pound bags.  It was the same story as before, with the Tacoma finishing just behind the V8-powered Chevy Colorado, accelerating from 0-60 in 9.27 seconds and crossing the quarter-mile finish in 17.18 seconds at 80.94 mph. But what’s the point of all that pep if the truck isn’t capable of stopping quickly? This is where the Tacoma stood out in a big way.

During empty testing, the Tacoma was the far-and-away winner, with an average stopping distance from 60-0 mph at 40.5 meters. The Honda Ridgeline finished a full 4.5 meters longer in second place, which ended well ahead of the rest of the pack, all in the 45s. During loaded stops, Toyota, once again was the standout winner with 43 meters, with the rest of the group bunching up over 3 to 5 meters longer.

While Toyota was a standout performer and victor in the aforementioned testing, it might have been its off-road performance that stole the show. Toyota’s TRD off-road package ended up being the proverbial gun to a knife fight, scoring 50 out of 50 points in hill climbing, which was double that of the Honda and five points ahead of the Suzuki. The Tacoma scored a perfect 50/50 again in the off-road course, edging the Nissan and the Suzuki once again.

So no matter what the job calls for, according to pickuptrucks.com, the Toyota Tacoma is the best tool in the box.

Update on Toyota of Hollywood's School Garden

March 18, 2012 lacarguy School Garden Project, Toyota of Hollywood Tags: , , , , , 1 Comment

Gardens are a wonderful way for everyone to connect.  Toyota of Hollywood employees along with the Garden Club, Journalism Club and and parents of Helen Bernstein High School planted, weeded, watered the garden. We planted tomatoes, basil, zucchini,cilantro, onions and strawberries.

We also planted marigolds.  Did you know this flower is not only pretty but an insect repellent?