Toyota is working really hard to make a name for itself for safety reasons. The automaker is already known for reliability and resale value, but a recent push toward active safety technology is making Toyota stand out for that as well. In 2018 the Toyota Tundra will be the first full-sized pickup on the market to come with automatic emergency braking as a standard feature. That means that every 2018 Tundra buyer can make use of that feature without paying any extra for it. That’s pretty darned cool.

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Reducing Accidents

Emergency automatic braking has been found to reduce the number of accidents around the road, according to the AEB. The tech looks out for obstacles on the road ahead and applies the brakes in order to slow the vehicle when something pops up ahead. The tech does two things. It alerts the driver that something is going on, and it starts the slow down process so the driver can safely come to a stop, or decelerate enough to avoid the obstacle.

That’s Not all There are Other Features!

The 2018 Tundra doesn’t just come with emergency automatic braking though, there are additional features too. It’s getting everything in what Toyota calls its Safety Sense-P package. This includes lane-keep assist, forward-collision warning, lane-departure warning and adaptive cruise. If you decide to get the latest Tundra, you’ll enjoy all of those added safety features as well, making it one of the safest stock pickups soon to be on the market.

Toyota is extending this technology to many of its other models as well, and it’s something you’ll find on all the 2018 Sequoia models as well.

With cool added safety features becoming the standard, it will be easier and easier to pick up a good all-around vehicle from Toyota soon enough. Safety is one of the most important features that drivers look for when making a purchase, so it makes sense to build the best safety packages right into the base vehicle and stop making cost a factor when deciding whether to be safe or not.