Look Out for Volkswagen’s Think Blue® Tour Coming to LA
Just days ago, Volkswagen of America, Inc. announced its 15-stop Think Blue® Tour which will feature an interactive mobile display and activity center that was created to educate the public about ecological sustainability and fuel-efficient technologies. The tour will travel throughout the U.S. from April through to December 2012 at locations that best represent different aspects of the Volkswagen Think Blue philosophy. These include major environmental summits and public policy conferences to cycling competitions and outdoor music festivals.

“This tour is a great way to demonstrate our Think Blue philosophy, which is at the heart of the Volkswagen brand,” said Jonathan Browning, president and CEO, Volkswagen Group of America. “We are incredibly excited to offer consumers a unique experience that not only showcases Volkswagen’s fuel-efficient product range and manufacturing, but also engages them in fun games and activities that reinforce individual action and eco-friendly behavior.”
Volkswagen will be practicing what it preaches as the tour will be driven by a high-efficiency cab and 53-foot trailer. At each stop, Volkswagen will display a range of fuel-efficient vehicles, including the all-new 2013 Jetta Hybrid, E-Golf prototype, and the Passat TDI® Clean Diesel.
Volkswagen product and technology specialists will be on hand at each event to guide visitors through the exhibit and be available to the public to discuss the wide range of current and future fuel-efficient powertrain options, as well as the Think Blue initiatives by Volkswagen and its partners. They will also share information regarding the fuel-efficient processes and technologies at work in Volkswagen’s Platinum LEED® Certified manufacturing facility in Chattanooga, Tenn.
Visitors will have the chance to get involved by entering contests and participating in games and other activities that reward sustainable behavior. There will be interactive exhibits that range from a Think Blue info kiosk to a pedal-powered smoothie blender and prizes include take home giveaways.
The current tour schedule spans more than 12 cities in ten states from coast to coast, with additional stops likely to be added in the coming weeks. The first three tour events will take place in the West Coast in April-May, including:
April 19-22, Monterey, CA – Sea Otter Classic Bike Race
April 29, Denver, CO – Cherry Creek Sneak (Running Race)
May 6-9, Los Angeles, CA – Electric Vehicle Symposium
Volkswagen Santa Monica Lighting Retrofit
Committed to changing an “environmentally-challenged” industry and protecting future generations, LAcarGUY is active in local environmental programs and initiatives. Just recently, Mike Sullivan’s Volkswagen Santa Monica completed a lighting retrofit in the service bays, parts department and business offices. The job included taking out the CFL’s (compact fluorescent lightbulbs) and replacing them with LED (light emitting diodes bulbs). One of the main advantages of LED lights is the simple fact that they last much longer. The average lifespan of an LED lightbulb is around 11 years. The other main advantage is that they are much more energy efficient.
The retrofit reduced the energy usage from 245,875 annual kWh to 82,781 annual kWh. The annual energy cost was reduced from $36k to $12k. A total savings of 67%!
In addition to our energy savings, we reduced our carbon footprint even further by using E-Cycle Environmental to recycle 80 lbs of wood, 656 lbs cardboard and over 500 fluorescent tubes and lighting fixtures. Our landfill diversion was 100%.
Mike Sullivan’s Volkswagen Santa Monica opened in 1964 and continues today one of the nations leading VW dealerships.
Volkswagen E-Bugster Plug-in Brings Impressive Charging and Battery Advancements
By Laurent J. Masson
PluginCars.com
To some onlookers, the Volkswagen E-Bugster concept unveiled at the North American International Auto Show was a disappointment. As we say in French, this E-Bugster is déjà vu. We’ve seen it before. Really. Seven years ago, exactly at the same place, Volkswagen unveiled the Ragster concept, which looked pretty much the same. After so much time, you might assume this E-Bugster is a production model, but it isn’t. It’s another concept.

So how is the E-Bugster any different from the dozens of other never-to-be-made concepts you see at motor shows? First of all, it is a functioning automobile. In addition, it has something you don’t find in one-off prototypes—use of a standardized drivetrain, which actually pretty big deal.
Sharing Is Caring
The Volkswagen group sold a record 8.16 million vehicles to its customers in 2011. Record profits are on the way, thanks in no small part to the use of shared platforms and engines. It’s less common in America, but in Europe, the Skoda and Seat brands sell cars with a Czech or a Spanish flavor (respectively), that are 100 percent Volkswagen cars underneath.
How does this relate to EVs? Barely two months ago, at the Los Angeles Auto Show, Audi unveiled an electric A3 e-tron concept. It had the same motor found in this E-Bugster—which is also the one we saw the year before, when Volkswagen introduced an electric Golf called Blue-e-Motion. Eighty of them are currently undergoing a test in Berlin, and preliminary results have reportedly been very positive.
Without much fanfare, Volkswagen has been hard at work on electric mobility, making it better in every aspect, and they’re already getting results. Power from the motor is 85 kW (115 hp), the same as it was the Golf Blue-e-Motion, but the motor has been made lighter. Its weight is down to 80 kg (176 lbs).
The battery pack has more capacity. It was 26.5 kWh in the Golf, and now that’s up to 28.3 kWh. Volkswagen says that it enables a range of at least 110 miles. It’s unknown what cells Volkswagen is using—it tested cells from numerous manufacturers—but it’s unlikely that they will be small cells like Tesla uses.
Charging Ahead
The E-Bugster also shows a huge improvement on the charging side. Thanks to a new Combined Charging Systems (CCS), which was developed in cooperation with all the other German carmakers, as well as Ford and GM, the car can be charged via a unique interface, with different currents.
The E-Bugster uses the same plug connector to charge from a standard American 110-Volt wall outlet, and up to an ultra-fast 50 kW DC current at electric charge stations. That’s way beyond the simple standardization of the plug connector. Volkswagen’s plan is to outdo the other car manufacturers that have designed their cars with several charging systems. The idea here is to have one smart charge controller, and a versatile unique electrical architecture to make the most of the current available, wherever the driver plugs in.
At best, the 28.3 kWh battery in this E-Bugster can be charged in 35 minutes. Volkswagen will invest what it takes to make this impressive feat a reality in all of its electric vehicles. Electric cars using the Blue-e-Motion electric powertrain will go into production in cars like the Golf as soon as next year, with others likely to follow.
Volkswagen’s Chattanooga Plant Achieves LEED Platinum Certification
Volkswagen’s Chattanooga manufacturing plant has been awarded platinum certification from the U.S. Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED®) green building certification program. This makes VW the first automaker to reach the notoriously difficult, highest level of LEED certification.

To earn LEED certification, the project must satisfy all prerequisites and qualify for a minimum number of points to attain the established ratings. Once the basic prerequisites of the program are satisfied, applicant projects are then rated according to their degree of compliance within the rating system. The Green Building Council rates structures based on their environmental impact and other criteria such as energy and water consumption, use of raw materials, and recycling rates. Certifications are awarded according to the following scale:
Certified: 40-49 points
Silver: 50-59 points
Gold: 60-79 points
Platinum: 80 points and above
The new 1,400-acre facility where the U.S. Passat is built has been fitted with sophisticated technology as well as simple measures to conserve energy and water. These include using rainwater collected on the roof to cool welding equipment and flush toilets, constructing an ultra-clean paint shop, which is estimated to save 50 million gallons of water over 10 years, and installing LED lighting that uses two-thirds less energy.
“Volkswagen is committed to the US market,” said Jonathan Browning, president and CEO, Volkswagen Group of America, Inc. “During the worst recession in the past century, we never wavered with our investment of a billion dollars to create this world-class facility. This certification underscores Volkswagen’s commitment to engineering excellence.”
The Volkswagen Academy was also certified by the USGBC as a Platinum LEED facility. The primary purpose of the Volkswagen Academy is to prepare new employees for work at the new plant. In conjunction with Chattanooga State and Tennessee Tech, the Academy also offers an Industrial Technology degree and an apprenticeship program. “We are very pleased that the Volkswagen Academy has been Platinum LEED Certified because this reflects the level of excellence that we expect and produce in the academy,” said Hans-Herbert Jagla, EVP of Human Resources.
The Volkswagen Chattanooga plant produces the all-new 2012 Passat, which has recently been named Motor Trend magazine’s 2012 Car of the Year, as well as having earned the Insurance Institute for Highway Safety’s (IIHS) Top Safety Pick rating, the highest possible from the non-profit safety research organization. The Passat TDI – the
Volkswagen’s Fun Theory
The Fun Theory (thefuntheory.com) is about changing human behavior for the better by making it fun to do. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.
Although Volkswagen’s contest is over, we wanted to share the various fun and clever ideas that were submitted by people from all over the world. If this sparks any ides, do share them with us. Let’s see if we can do something about them.
The Play Belt
The Bottle Bank Arcade Machine
The Speed Camera Lottery
Piano Staircase
The World’s Deepest Bin
Volkswagen Settles On Standard Electric Car Battery, From China
By Alysha Webb
Volkswagen will use the same battery module design for all its electric vehicles globally across all its brands according to Dr. Tobias Giebel, head of the Volkswagen Research Lab in Shanghai. Those battery modules and the battery cells in them are likely to be sourced from China, he said.

Volkswagen's electric cars, like the upcoming e-Up, will likely use battery cells and modules sourced from China
“You have to be focused beyond the cell level. That is the only way, said Giebel at the EV Battery Forum Asia 2011 in Shanghai. The Forum took place on November 7 – 9, 2011.
Volkswagens Giebel was optimistic about Chinese battery makers’ capacity to one day build low-cost, high-quality vehicle batteries. In an interview with PluginCars.com, Giebel said Volkswagen is working with local battery manufacturers in China to produce a product that meets Volkswagens global standards. We believe the future of battery cell sourcing is in China, he said. Today, Chinas lithium-ion battery makers are focused on consumer technology, said Giebel. Its automotive-grade batteries are not up to the high-level vehicle traction battery manufacturers in Korea or Japan, he said.
But Volkswagen is working closely with about 20 of Chinas more than 100 battery producers, and is already seeing improvement. We think in a couple of years we will have really strong suppliers in fully domestic companies, said Giebel. When they are, Volkswagen will use the same source for its Asia, Europe, and the United States operations, he said.
That could mean a significant amount of business because Volkswagen will use a standard module for all electric vehicles across all its brands. That means all hybrids, plug-in hybrid electric, battery electric, and fuel cell vehicles produced under the Volkswagen Groups 10 nameplates, which include Volkswagen, Skoda, Audi, Seat, Bentley, Porsche, Scania, Bugatti, Lamborghini, and Volkswagen commercial vehicles.
“The module shape and number of cells will be the same, said Giebel. The module is not part of any international norm. It is a company internal standard. Inside the module, Volkswagen might adapt the connection between the cells to vary the number of parallel and serial cells, said Giebel. The module is a company internal standard, he added.
Volkswagens current parallel hybrid models, including the Touareg SUV, have a different technology, but the company will use the standard module concept first on battery electric and plug-in hybrid electric models, said Giebel. The extension to parallel hybrid (HEV) will be decided later, he said.
Volkswagen Confirms 2013 Production of XL1 Plug-in Diesel Hybrid
Zack McDonald from HybridCars.com contacted us and asked if he could be a guest blogger for LAcarGUY, we were happy to oblige!
Remember the Volkswagen L1 that debuted at the Frankfurt Motor Show back in 2009? If not, here’s a brief refresher: The carbon-fiber bodied L1 concept was powered by a 0.8-liter two-cylinder diesel engine that cranked out 27 horsepower. That diesel engine was supplemented by a 10-kW electric motor housed inside the L1′s seven-speed dual-clutch transmission. With a curb weight of only 838 pounds, Volkswagen claimed the L1 would return upwards of 170 miles per gallon.

Then, in January of 2011, Volkswagen unveiled the third generation of its fuel-sipping concept. The third-gen vehicle differed from its predecessor in several ways, but most notable was its addition of a port, which transformed the concept into a plug-in hybrid vehicle. Called the XL1, Volkswagen’s lightweight concept boasted an electric-only range of 21 miles and measured in at 153-inches long, 66-inches wide and only 45-inches high. Weight shot up to 1,753 pounds, but the output from its diesel engine jumped to 48 horsepower and its electric motor cranked out 20 kW. Volkswagen claimed the XL1 concept could zip from zero to 62 miles per hour in 11.9 seconds and top out at 100 mph.
Most importantly, the XL1 retained its streamlined body and its ultra-efficient hybrid powertrain. At the time, Volkswagen announced the XL1 would return a remarkable 261 mpg—a questionable figure since it’s based on Europe’s lenient fuel economy test cycles. Nevertheless, we’d expect the production version to return approximately 150 mpg in “real world” driving, and word is a production version is coming soon.
According to Automotive News Europe, Volkswagen chief executive officer, Martin Winterkorn, officially confirmed the 2013 launch of the two-seat XL1. ANE quoted Winterkorn, “We will start small series production by 2013—in Germany.”
That most likely equates to VW whipping out 100 or so production versions of the XL1 and selling them to the general public over in Germany. So, more of a field trial than a full-scale production vehicle, but hopefully VW brass will decide to eventually give the XL1 plug-in hybrid the mass production green light.
Local Community Heroes Receive Their 2012 Beetle’s From Oprah Winfrey Show
LAcarGUY’s two Volkswagen stores, Pacific Volkswagen and Volkswagen Santa Monica, handed over the keys of the newly redesigned 2012 Beetle to three local Oprah Winfrey fans, as part of the show’s “Ultimate Favorite Things” giveaway!
These three lucky fans were given the surprise of their lives during a November 2010, Oprah “Ultimate Favorite Things” episode, when audience members, all specially selected community heroes, found out that they would be receiving a brand new 2012 Beetle.
Excited to participate in such a deserving promotion, LAcarGUY’s Volkswagen Santa Monica was proud to give Gina Elise, the “calendar angel,” her new, Silver 2012 Beetle. Gina is the founder of PinUpForVets.com, a project that supports hospitalized Veterans and deployed troops.
The other local recipients were a couple, Evelyn and Rob Calip, who picked up their Red and Blue 2012 Beetles at Pacific Volkswagen earlier today. Evelyn is a breast cancer survivor who started a non-profit, Evelyn’s Breast Friends Forever! to provide support to other women going through the same journey.
Redesigned for only the second time in history, the sportier 2.5L 2012 Beetle is a modern interpretation of the iconic Beetle design. Balancing classic beauty with a contemporary edge and enhanced performance, the 2012 Beetle provides an exhilarating driving experience.
“LAcarGUY is thrilled to offer Los Angeles the 2012 Beetle, reborn and reengineered for the 21st century,” said Mike Sullivan, Owner of LAcarGUY. “I’m especially pleased that we are giving these Beetles away to such a deserving group of local heroes.”
2012 Passat Test Drive Event This Saturday At Volkswagen Santa Monica
Lease a 2012 Passat S for $219** mo./36 mos. $1,999 due at signing (excluding titles, options, and dealer charges)
Offer good through 10/31/2011.

Free food and refreshments from the Kogi BBQ truck from 12-2pm.
The test drive event is from 10-3pm.
As a valued customer, we know you appreciate all things Volkswagen. Did you know that the all-new Passat has the most premium features standard in its class?† When you consider the price, the sleek new look, and the choice of engines – including the TDI® Clean Diesel that gets up to 43 miles per gallon†† – that turns into a pretty stellar deal. So what are you waiting for? Visit Volkswagen Santa Monica and test-drive the all-new Passat today.
Premium Features Standard:
Dual-zone automatic climate control
Automatic headlights
Intelligent Crash Response System
Multi-function steering wheel
One-touch control for all four windows
60/40-split folding rear seats
Automatic vehicle illumination
Bluetooth® technology
3-year/36,000-mile Carefree Maintenance‡
Volkswagen Santa Monica
2440 Santa Monica Blvd.
Santa Monica, CA 90404
phone: (888) 394-4903
web: www.volkswagensantamonica.com
*Base MSRP of $19995 for 2012 Passat S with manual transmission. Prices exclude transportation, taxes, options, title, and dealer charges. Dealer sets actual price. **Based on MSRP of $23,460.00 (including destination charges) for a 2012 Passat 2.5L S with Appearance Package with automatic transmission, excluding title, tax, options and dealer fees. Excludes TDI models. Monthly payments total $7,884.00. Requires dealer contribution of $1,419.00, which could affect final negotiated transaction. Purchase option at lease end for $13,722.20. At lease end lessees responsible for $0.25/mile over 36,000 miles and excessive wear and tear. Dealer sets actual prices. Lessee responsible for insurance. Closed-end lease offered on approved credit by Volkswagen Credit through participating dealers. Supplies limited. U.S. cars only. Additional charges may apply at lease end. Initial vehicle availability may vary by dealer and location. See your Volkswagen dealer for financing details or for general product information call 1-800-Drive-VW. ©2011 Volkswagen of America, Inc. †Based on manufacturers’ published specifications comparing 2012 Passat S to 2011 non-premium midsize sedans. ††EPA estimate for 2012 Passat TDI Clean Diesel with manual transmission. Your mileage will vary. ‡3 yrs/36,000 miles of no-charge scheduled Carefree Maintenance, whichever comes first during term of new vehicle limited warranty. Some restrictions. See dealer or program for details. ©2011 Volkswagen of America, Inc.
The All-New 2012 VW Passat Available for Under $20,000
The starting MSRP of $19,995 for the all-new 2012 Volkswagen Passat will definitely make it a strong contender in the highly competitive midsize segment. “The 2012 Passat is a true Volkswagen, offering German engineering, class-leading standard features, and superior fuel economy, all for a remarkable value,” said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. “Demonstrating our commitment to the American market, the car will be produced at one of the newest, most advanced, and environmentally responsible auto assembly plants in the world in Chattanooga, Tennessee.” The 2012 Passat offers exceptional standard features and premium options and will be available in three powertrains with multiple trim options, all at an equally impressive price.
The starting price of $19,995 will get you into the 2.5L with a six-speed manual transmission, giving you 170 horsepower. There are eight, count ‘em eight trim levels and standard are automatic dual-zone climate control, Bluetooth connectivity, steering wheel audio controls, and Volkswagen’s no-charge three-year/36,000 mile schedule Carefree Maintenance Program.
At the next level, we have the SE that starts at $23,725 and it includes additional equipment such as 17-inch alloy wheels, 8-way power driver seat, heated front seats, touchscreen Premium VIII radio, and a multi-function leather-wrapped steering wheel. See the pricing chart below for more details and additional model information.
Returning to the Passat lineup for 2012 is the TDI variant that comes equipped with VW’s 2.0L turbo diesel engine that is expected to deliver 43 mpg highway, with a range of nearly 800 miles. The TDI’s base package, the SE, comes standard with 17-inch alloy wheels, heated front seats, Volkswagen’s touchscreen Premium VIII radio and six-speed manual transmission. Volkswagen’s highly regarded DSG dual-clutch gearbox is an option.
Topping the range is the powerful 3.6L VR6 that has three trim levels with a starting MSRP of $28,995. Standard is the DSG gearbox that puts out 280 horsepower. Additional standard premium features include 18-inch alloy wheels, comfort sport seats, a sunroof, and a class exclusive Fender Premium Audio System.
Specifically designed for North America, the new Passat is much larger with more rear-seat legroom. It was designed to provide premium features unique to the U.S. market but at the same time, retaining the dynamic character that is expected of the Volkswagen.
Premium options include leather seating surfaces, leather-trimmed multifunction steering wheel, wood decor, ambiance lighting, memory driver’s seat, power passenger seat, a choice of Volkswagen’s RNS 315 or RNS 510 navigation systems, front fog lights with static cornering lights, and keyless access with push button start. Also available is the new Fender Premium Audio System that will combine the raw emotion of live music with the driving experience.
| 2012 Passat Pricing | ||
| Model | Price | Features |
| 2.5L – S (man) | $19,995 | 16” steel wheels, six-speed manual transmission, Automatic dual-zone climate control, power locks & windows, body color mirror and door handles, Bluetooth connectivity, steering wheel audio controls, 8-way manual driver seat, center armrest w/integrated storage box |
| 2.5L – S w Appearance(auto) | $22,690 | + Six-speed automatic transmission, 16” alloy wheels, rear center armrest w/storage |
| 2.5L – SE (man) | $23,725 | 17” alloy wheels, V-Tex leatherette, 8-way power driver seat, heated front seats, touchscreen Premium VIII radio, Multi-Function leather-wrapped steering wheel, aluminum trim dash and middle console, exterior chrome window trim, sliding front center armrest |
| 2.5L – SE (auto) | $24,825 | + Six-speed automatic transmission |
| 2.5L – SE w Sunroof | $25,625 | + Sunroof |
| 2.5L – SE w Sunroof/Nav | $26,795 | + RNS 315 Navigation with Mobile Device Interface (MDI) |
| 2.5L – SEL | $28,395 | + RNS 510 Navigation, Fender Premium Audio System, Homelink, comfort sport seats, interior chrome accents, wood grain interior décor, exterior chrome accents |
| 2.5L – SEL Premium | $29,895 | + leather seating surfaces, keyless access and remote start, fog lights, driver seat memory, 8-way power passenger seat |
| TDI – SE | $25,995 | 17” alloy wheels, V-Tex leatherette seating, 8-way power driver seat, heated front seats, touchscreen Premium VIII radio, Multi-Function leather-wrapped steering wheel, aluminum trim dash and middle console, exterior chrome window trim, sliding front center armrest |
| TDI – SE w Sunroof | $27,895 | + Six-speed DSG automatic transmission, sunroof |
| TDI – SE w Sunroof/Nav | $29,495 | + 18” alloy wheels, RNS 315 Navigation, Mobile Device Interface (MDI), fog lights, exterior chrome accents |
| TDI – SEL Premium | $32,195 | + Leather seating surfaces, comfort sport seats, keyless access and remote start, RNS 510 Navigation, Fender Premium Audio System, driver seat memory, wood grain interior décor, 8-way power passenger seat, interior chrome accents |
| 3.6L – SE w Sunroof | $28,995 | Six-speed DSG automatic transmission18” alloy wheels, V-Tex leatherette seating, sunroof, 8-way power driver seat, heated front seats, comfort sports seats, touchscreen Premium VIII radio, Fender Premium Audio System, Multi-Function leather-wrapped steering wheel, aluminum trim dash and middle console, exterior chrome window trim, chrome dual exhaust, fog lights, sliding front center armrest |
| 3.6L – SE w Sunroof/Nav | $30,595 | + RNS 315 Navigation, MDI, exterior chrome accents |
| 3.6L – SEL Premium | $32,950 | Leather seating surfaces, keyless entry with remote start, RNS 510 navigation, driver seat memory, wood grain interior décor, 8-way power passenger seat, interior chrome accents |
| Destination | $770 | All prices exclude destination |
















