Tag: VW Beetle

The Iconic VW Beetle Celebrates 65 Years in the United States

February 4, 2014 lacarguy Volkswagen Tags: , , 0 Comments

This month, the Volkswagen Beetle will celebrate 65 years since its first arrival in the United States. In January of 1949, a Volkswagen “Type 1,” or Beetle, was shipped to New York City by Ben Pon, Sr., a Dutch businessman and the world’s first official Volkswagen importer. That car—and another, subsequent Beetle— found buyers the same year, marking the first time that Volkswagen vehicles were sold in the United States.


A cultural touchstone for an entire generation and one of the most iconic cars in the world, the Beetle led to the establishment of the first Volkswagen of America headquarters in Englewood Cliffs, N.J., in October 1955. In 65 years, Volkswagen has grown from selling two Beetle models in the U.S. to a brand that offers 11 different models that are sold by 644 dealers. In 2013, Volkswagen sold 407,704 vehicles, its second straight year of selling more than 400,000 vehicles and the first time this feat had been achieved since the 1970s.

By the mid-1950s, more than 35,000 Beetle models were on the road, and by 1960, nearly 300,000 had found buyers. Americans were not only drawn to the affordability and practicality of the early Beetle, but were so charmed by its unique design, its size, and its fuel economy that they’d forged an emotional bond with the cars.

“Since its arrival in the United States 65 years ago, the Volkswagen Beetle has preserved its reputation of being more than just a car, but a symbol of uniqueness and freedom,” said Michael Horn, President and CEO of Volkswagen Group of America. “The Beetle has become part of the cultural fabric in America and we are proud that its rich heritage continues to live with fans around the States.”

From custom paint jobs to open-top Dune Buggy bodies, the Beetle fit perfectly into the counter-culture of the 1960s. By 1968, as many as 423,008 Beetle vehicles a year were being sold in the United States. In 1977, the last “Type 1” Beetle rolled off the production line in Wolfsburg, Germany. Volkswagen introduced the New Beetle in 1998, a vehicle that paid styling homage to its predecessor, although its engine was water cooled rather than air cooled, and mounted at the front rather than at the rear.

Redesigned for just the second time in history, the third-generation Beetle entered the U.S. market in 2011. While staying true to its roots, today’s Beetle would be unrecognizable to buyers in the 1950s, thanks to its combination of powerful and fuel-efficient engines, sure-footed handling, and myriad technology and safety features. In addition to being fun-to-drive, the 2014 Beetle earned a 5-star Safety Rating from the Government’s New Car Assessment Program (NCAP).

The third-generation Beetle sold more than 43,000 units in the United States in 2013, making it one of the most popular vehicles in the Volkswagen family, and a leading player in the market for two-door specialty coupes and convertibles.

VW 2.0L TSI Gets a Boost to 210 Hp to Power Beetle Turbo and Jetta GLI

May 7, 2013 lacarguy Volkswagen Tags: , , , 0 Comments

The Volkswagen Beetle Turbo, Beetle Turbo Convertible and the Jetta GLI all go on sale this month and for the 2013 models, the most notable change has been the improvement in power of the award winning EA888 2.0-liter turbocharged TSI® engine.


There is an increase in 10 horsepower compared to its predecessor, which brings total output to 210 horses and torque remains unchanged at 207 lb-ft. The Beetle Turbo is capable of accelerating from 0 to 60 mph in 6.6 seconds, which is an improvement of 0.2 seconds. And the Jetta GLI does the run to 60 in 6.7 seconds which is a tenth faster with the manual transmission and two-tenths quicker with the DSG® dual-clutch automatic than cars equipped with the Gen 2 engine.

Along with improved performance, the new engine also provides a manufacturer-estimated improvement in fuel efficiency for the Beetle models of between four and eight percent in city and combined fuel economy. The new engine has been designed to be lighter and more fuel efficient. This in part due to the reduction in weight by eight pounds. Improvements to design include a thinwall crankcase casting; exhaust headers that are integrated into the cylinder head; smaller diameter main bearings; roller bearings for the twin balancer shafts; and a crankshaft that has four counterweights instead of eight.

As well as the new engine, the Beetle Turbo and the Beetle Turbo Convertible both receive new R-Line bumpers that feature grained black surfaces and chrome-framed turn signals at the front and a diffuser at the rear. The Jetta GLI also receives upgrades with LED taillights on all three trims.

Local Community Heroes Receive Their 2012 Beetle's From Oprah Winfrey Show

October 14, 2011 lacarguy Pacific Volkswagen, Volkswagen, Volkswagen Santa Monica Tags: , , , , , , , , , , , , , , , , , , , , , 1 Comment

LAcarGUY’s two Volkswagen stores, Pacific Volkswagen and Volkswagen Santa Monica, handed over the keys of the newly redesigned 2012 Beetle to three local Oprah Winfrey fans, as part of the show’s “Ultimate Favorite Things” giveaway!

These three lucky fans were given the surprise of their lives during a November 2010, Oprah “Ultimate Favorite Things” episode, when audience members, all specially selected community heroes, found out that they would be receiving a brand new 2012 Beetle.

Excited to participate in such a deserving promotion, LAcarGUY’s Volkswagen Santa Monica was proud to give Gina Elise, the “calendar angel,” her new, Silver 2012 Beetle. Gina is the founder of PinUpForVets.com, a project that supports hospitalized Veterans and deployed troops.

[youtube http://www.youtube.com/watch?v=v4YHYTN8OSw?rel=0&hd=1&w=560&h=315]

The other local recipients were a couple, Evelyn and Rob Calip, who picked up their Red and Blue 2012 Beetles at Pacific Volkswagen earlier today. Evelyn is a breast cancer survivor who started a non-profit, Evelyn’s Breast Friends Forever! to provide support to other women going through the same journey.

[youtube http://www.youtube.com/watch?v=WJlDrdl3QQ4?rel=0&hd=1&w=560&h=315]

Redesigned for only the second time in history, the sportier 2.5L 2012 Beetle is a modern interpretation of the iconic Beetle design. Balancing classic beauty with a contemporary edge and enhanced performance, the 2012 Beetle provides an exhilarating driving experience.

“LAcarGUY is thrilled to offer Los Angeles the 2012 Beetle, reborn and reengineered for the 21st century,” said Mike Sullivan, Owner of LAcarGUY. “I’m especially pleased that we are giving these Beetles away to such a deserving group of local heroes.”

Oprah Community Heroes pick up their 2012 Beetles from LAcarGUY

Oprah Community Heroes pick up their 2012 Beetles from LAcarGUY

Oprah Community Heroes pick up their 2012 Beetles from LAcarGUY

Oprah Community Heroes pick up their 2012 Beetles from LAcarGUY

Oprah Community Heroes pick up their 2012 Beetles from LAcarGUY

Oprah Community Heroes pick up their 2012 Beetles from LAcarGUY

Amazing! Volkswagen’s Iconic Beetle to Retail at a Base Price of Just $18,995

June 7, 2011 lacarguy Pacific Volkswagen, Volkswagen, Volkswagen Santa Monica Tags: , , , , , , , , 0 Comments

We have some great news for you! Volkswagen of America, Inc. announced today that the new Beetle will start at just $18,995 which is fantastic value for the agile, driver-oriented coupe whose design draws from the vehicle’s reminiscent past while still looking toward the future.

“The 21st Century Beetle is an automotive icon reinvented, a nod to the heritage and character of Volkswagen and our remarkable history,” said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. “This new interpretation of the original Beetle holds true to the traditional spirit of the car, with all the benefits of modern technologies and efficiencies.”

The 2012 Beetle is sportier, more dynamic, and features bolder styling than previous models. It is also 3.3 inches wider, 6.0 inches longer, and half an inch lower, giving it a much more muscular appearance which will have a much broader appeal. The Beetle will be available is three trim lines which might include the transparent, panoramic tilt/slide glass roof that is 80 percent longer than on the previous models.

So what do you get for $18,995? The 2.5L model equipped with a 170-horsepower in-line five cylinder engine. It offers fuel economy that is improved by up to 10 percent over the past 2.5L model. When equipped with the five-speed manual transmission, mileage is estimated at U.S. ratings of 22 mpg city and 32 mpg highway. The optional six-speed automatic transmission offers U.S.-rated EPA fuel economy ratings of 22 mpg city and 29 mpg highway.

That’s not all. Standard are split folding rear seats, aux-in for portable audio players, a leather steering wheel, unique and customizable 17-inch alloy wheels, and an eight-speaker audio system. Options you might want to consider include a kaeferfach additional glovebox that is similar to that of the original Beetle, Bluetooth technology, iPod connectivity, heated front seats, three-color interior ambient lighting, and leatherette seating surfaces.

The sportiest model is the 2.0L TSI which will have a starting MSRP of $23,395. It comes equipped with Volkswagen’s critically acclaimed 2.0-liter in-line four cylinder turbocharged engine that produces 200 horsepower and 207 lb-ft of torque. As well as providing genuine performance, the four-cylinder engine with automatic transmission offers a U.S.-rated EPA fuel economy rating of 30 mpg highway and 22 mpg city.

Standard equipment on the 2.0L are a six-speed manual transmission, with the option of Volkswagen’s DSG dual-clutch automatic transmission. Along with standard equipment from the 2.5L, also standard is Bluetooth technology, iPod connectivity, three-color ambient lighting, larger brakes with red calipers, a kaeferfach which is an additional glove box that is similar to the original Beetle, sport seat surfaces, 18-inch alloy wheels, a rear spoiler, fog lights, three additional gauges on the dashboard, and alloy pedals.

In 2012, a TDI Clean Diesel model will become available, powered by VW’s highly efficient 2.0-liter turbocharged four cylinder diesel engine that produces 140 horsepower and 236 lb-ft of torque. This will be the most fuel-efficient Beetle ever produced, with an expected highway estimate of 40 mpg.

For the music enthusiast, the Beetle comes standard with the RCD 310 sound system with eight speakers. While the optional premium VIII audio system features a CD changer, interface for SD cards, and a touchscreen. The Beetle will also offer concert-quality sound with an available Fender Premium Audio System, designed exclusively for Volkswagen. The partnership combines quality automotive engineering and quality sound engineering where Volkswagen and Fender team up to bring the raw emotion of live music to the driving experience.

And safety features include Volkswagen’s advanced Intelligent Crash Response System that shuts off the fuel pumps, unlocks the doors, and switches on the hazard lights if the car is involved in some type of accident. The Beetle is also covered under the no-charge, 3-year/36,000-mile scheduled Carefree Maintenance Program.

To be one of the first to find out when the new 2012 Volkswagen Beetle will arrive in our showrooms, make sure to follow us on Twitter and join our Facebook community to stay informed. Or contact one of our sales consultants today to have them contact you immediately when the first car arrives!